Kate Spade Saturday Is #THEBESTDAYEVER !

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Hi Huneybees,

On Friday, I was at the bright sun shine-y event that announced the arrival of Kate Spade Saturday. It is the younger, wallet-friendly sister of Kate Spade. Channeling the carefree spirit of the weekend and bringing it to every day of the week with bright colors, graphic silhouettes, and bold prints. Putting its own spin on casual, Kate Spade Saturday creates product that is equal parts style and function, from versatile travel bags to go-anywhere dresses to smart lifestyle goods.

The brand will be opening its doors at ION Orchard (B1-27/27A) on October 26th, launching new items every Saturday. Your Saturdays will never be the same again and it will be #THEBESTDAYEVER !!!

The new multi-category brand offers apparel (including dresses, jackets, denim, T-shirts, sweaters, and swimwear) and accessories (including handbags, small leather goods, jewelry, watches, footwear, eyewear, and tech accessories), as well as tabletop and home décor items.

The bright yellow is welcoming and at the launch, we also got to see some of the seasons eye cacthing colours as well as the hologram pvc look. One that really caught my eyes would have to be the black and white graphical zig zag print. It was printed on wallets, cushions, tablet covers, wallets, etc. I think I'm definitely gona get my hands on them!

Kate Spade Saturday launched in the United States exclusively online at Saturday.com in Spring 2013, opened a pop-up shop in New York City’s Meatpacking District in July, and recently opened a store in Los Angeles this September, with plans to open select permanent stores across the U.S. by the end of the year. The brand first launched in Japan in March 2013 with a flagship store in Tokyo and an e-commerce shop at Saturday.jp and soon after opened four additional stores throughout Japan.

Taking an energetic approach to online and in-store shopping, Kate Spade Saturday offers engaging features for its customer such as new arrivals every week and curated product content. With this same spirit of innovation, the brand partnered with eBay in June to launch shoppable windows in downtown Manhattan, offering free 1-hour messenger delivery service within New York City, 24 hours a day, 7 days a week for a full month.

In its signature yellow retail spaces, Kate Spade Saturday has designed a unique store experience that celebrates the social side of shopping with friends, while creating a seamless, grab-and-go experience. Customers are encouraged to relax and hang out as much as they are to browse and shop.

At the in-store customization station, customers can combine a wide variety of colors and patterns to create their own version of the brand’s signature Weekender Bag. There's so much combinations to it, I bet you will have infinite fun coming up with your very own Weekender Bag!

Excited for the store to open? I know I am! I almost wanted to run away with this tic-tac-toe mat. It's so fun and whimsical. I want it on my wall ~

The first Kate Spade Saturday store in Singapore will open this fall at Shop 27/27A, Level B1 at ION Shopping Mall, 2 Orchard Turn in Orchard, and will be accompanied by the launch of an ecommerce site, Saturday.sg.


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