7-Eleven’s New ‘K-Flavour Hits’: Embark on a Tasty Journey of Korean-Inspired Ready-to-Eat Delights!

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Hi Huneybees,


Prepare your palate for an explosion of delectable flavors as 7-Eleven undergoes a transformation into your ultimate destination for Korean cuisine with the introduction of its 'K-Flavour Hits' menu, boasting the same vibrancy and excitement as a K-Pop concert! Immerse yourself in a diverse selection of 7-Select Korean-inspired ready-to-eat offerings, ranging from packed meals to snacks and sandwiches, all starting at an astonishing $2.80!

Embark on a culinary journey with a playful twist on authentic Korean flavors showcased in the latest and exclusive chart-topping delights, such as the 7-Select Army Stew Wrap, 7-Select Spicy Stir Fried Squid with Rice, and the 7-Select Korean-Style Chicken Broth with Goji Berries Onigiri! Featuring a fusion of beloved Korean classics like black bean noodles (Jjajangmyeon) and spicy rice cake (Tteokbokki), indulge in the irresistible 7-Select Black Bean Sauce Chicken with Egg Fried Rice (Jjajangbap) and savour the cheesy goodness of 7-Select Cheesy Rice Cake with Ramen (Rabokki).

Moreover, the 'K-Flavour Hits' menu isn't just a treat for your taste buds – except for the onigiri range, all items are halal-certified, making them ideal for breaking fast during Ramadan as well! *All items (except for onigiri) are halal certified. The onigiri do not contain pork or lard.



The full list consists of:

  • 7-Select Sweet and Sour Chicken with Rice (Tangsuyuk) (RSP $5.80): Time to let your taste buds dance like your favourite K-pop stars with our 7-Select Sweet and Sour Chicken with Rice! We’re talking tasty chicken coated in a Korean-style sweet, sour, and tangy sauce – the flavourful sensation your palate has been waiting for.

  • 7-Select Stir Fried Glass Noodle with Beef (Japchae) (RSP $5.80): Imagine bouncy sweet potato noodles with savoury beef slices! This texture-rich comfort food classic is a delightful blend of chewy and tender that'll have you coming back for more.

  • 7-Select Black Bean Sauce Chicken with Egg Fried Rice (Jjajangbap) (RSP $5.80): Satisfy your cravings with this savoury egg fried rice dish topped with flavourful black bean sauce – a mouth-watering pick perfect for a quick lunch or late-night supper!

  • 7-Select Spicy Stir Fried Squid with Rice (RSP $5.80): Turn up the heat with this spicy sensation featuring tender squid, onions, and peppers in a rich, savoury sauce loaded with aromatic flavours.

  • 7-Select Spicy Seafood Noodles (Jjampong) (RSP $5.80): This Chinese-style Korean noodle dish will cure your cravings with its red, spicy seafood broth flavoured with gochugaru (chilli powder).

  • 7-Select Kimchi Stew and Chicken Dumpling with Rice (Kimchi Jiggae) (RSP $5.80): Get cosy with this spicy Korean stew where chicken dumplings, tofu and napa cabbage kimchi come together in a delicate hearty broth, served with a side of rice.

  • 7-Select Chicken Bulgogi Sandwich (RSP $4.00): Elevate your lunch game to the next level with this sandwich filled with Korean BBQ-style marinated chicken in a sweet and savoury sauce.

  • 7-Select Corn Cheese with Chicken Ham Bread Roll (RSP $3.90): Enjoy creamy corn cheese with chicken ham and savoury turkey bits, all rolled up in a soft bread roll.

  • 7-Select Kimchi Chicken Bread Roll (RSP $3.90): Turn up the spice with this tasty sandwich, which boasts tender chicken topped with savoury, spicy, and delicious shredded kimchi.

  • 7-Select Army Stew Wrap (RSP $3.90): Experience the comfort of the classic Army Stew in a convenient wrap form! It's a harmonious blend of flavours, filling and comforting, wrapped up and ready to go.

  • 7-Select Korean Style Grilled Chicken Wrap (RSP $3.90): Savoury, umami-rich soy-marinated chicken meets crunchy garlic chips in a wrap that's tender, juicy, and oh-so-satisfying.

  • 7-Select Seafood Pancake (Haemul Pajeon) (RSP $3.90): This popular Korean pancake is made with scallions and a medley of seafood – it’s a slice of Korean culinary delight!

  • 7-Select Cheesy Rice Cake with Ramen (Rabokki) (RSP $4.20): This Rabokki recipe features ramen noodles and rice cakes coated in a sweet and spicy sauce, delivering a burst of flavour and cheesy goodness in every bite.

  • 7-Select Chicken Bibimbap Onigiri (RSP $2.80): Treat yourself to this tasty onigiri packed with succulent bulgogi stir-fried chicken, savoury gochujang sauce, and veggies. It’s the ideal handheld treat for a satisfying bite while on-the-go!

  • 7-Select Korean-Style Chicken Broth with Goji Berries Onigiri (RSP $2.80): This scrumptious snack offers a unique flavourful experience that combines the earthy warmth of chicken broth with the savoury goodness of chicken, all wrapped up in a convenient and portable rice ball.

  • 7-Select Tuna Kimchi with Egg Furikake Onigiri (RSP $2.80): Prepare for a fusion of tantalising tastes and textures ready to ignite your taste buds. Snack in style with this tempting mix of tuna, kimchi, and egg furikake that tastes as good as it looks!

But wait, there's more! From 21 February to 12 March 2024, you can enjoy more exciting Yuu offers: Get 7-Select Kimchi Chicken Bread Roll or 7-Select Army Stew Wrap at 200 points + $2 Top up! Any purchase of the items mentioned above except 7-Select Kimchi Chicken Bread Roll or 7-Select Army Stew Wrap will receive 3x Yuu points!

More promotions and updates can also be found on the 7-Eleven Singapore Facebook page, so stay tuned!



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Ginseng Afternoon Tea With Sofitel Singapore City Centre X Sulwhasoo

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Hi Huneybees,


Following the success of Sofitel x Balmain Afternoon Tea and Sofitel x Vogue Afternoon Tea in past years, the hotel is thrilled to announce the return of its highly anticipated co-branded afternoon tea experience from 1 March to 26 April this year. In an extraordinary partnership with renowned Korean luxury beauty brand, Sulwhasoo, you are invited to indulge in a limited-time ginseng afternoon tea set honouring the brand’s signature ingredient.

 

Elegantly presented on a three-tier stand, highlights from the sweet presentation include Ginseng Crème Brûlée Sable Cookie, Yuzu Ginseng Tart with Swiss Meringue, and Chilled Hashima Ginseng Soup with Goji Berries. Accompanying the line-up of sweet treats, the repertoire of savoury creations including Chilled Ginseng Egg Royale with Shredded Crab Meat, Chicken Collagen Broth with Coconut Noodles and Goji Berries, and Chinese Herbal Tea Quail Egg, are meant to expertly balance the earthy and bitter undertones of ginseng while providing a refreshing burst to the palate.

 

To complement these gastronomic delights, you get to enjoy barista-style coffee prepared to your preference, or choose from more than 20 premium blends of TWG tea including Crystal Queen, a delicate black tea infusion with berries and cream, or Crimson Hill, a green tea featuring radiant wild berries.

 

Blackpink's Rosé as Sulwhasoo's Global Ambassador


Each order of the Sofitel x Sulwhasoo Ginseng Afternoon Tea Set comes with two sets of Sulwhasoo Anti-aging Kit worth $222*. The exclusive kit features Sulwhasoo’s iconic products – First Care Activating Serum (8ml), Concentrated Ginseng Renewing Serum (5ml), Concentrated Ginseng Renewing Cream (5ml), and Concentrated Ginseng Renewing Eye Cream (3ml)

*Sulwhasoo Anti-aging Kits are available on a first-come-first-serve basis, while stocks last.


There is also a voucher enclosed entitling guests to a complimentary eye care treatment valued at $50 when you purchase any Sulwhasoo facial treatments at the brand’s boutiques.


Sofitel x Sulwhasoo Ginseng Afternoon Tea Set is priced at $118++ for two persons, and available daily from 2pm to 5pm. For reservations or enquiries, guests can visit https://bit.ly/SofitelxSulwhasoo, call +65 6428 5000 or email HA152@sofitel.com.

*Prices are subject to service charge and prevailing government taxes.
*Menu items are subject to change depending on the availability of ingredients.





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Fan Screening of Demon Slayer: Kimetsu no Yaiba – To the Hashira Training is a Must-Catch

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Hi Huneybees,


I just came back from Marina Bay Sands for the Fans' Screening of  Demon Slayer: Kimetsu no Yaiba – To the Hashira Training. I've been following this anime since its debut, and it's thrilling to witness the ongoing developments in the series as tensions rise.


For those who have not watched Demon Slayer: Kimetsu no Yaiba (why not?!), it is a manga series created by Koyoharu Gotoge and published under SHUEISHA's JUMP COMICS, consisting of 23 volumes and over 150 million copies in publication. The animation production is by Ufotable. 

Since its debut in Volume 11 of Weekly Shonen Jump magazine in 2016, Demon Slayer has entranced fans worldwide with its poignant narrative of humans pitted against demons, its gripping swordplay, and occasional comedic portrayals of characters. Beyond being merely a manga series, it has evolved into a cultural sensation, boasting sales of over 80 million copies. With its masterful storytelling, Demon Slayer has crafted a sprawling universe, solidifying its position as a contemporary classic within the shonen manga genre.


The story begins with Tanjiro Kamado, a boy whose family falls victim to a demon attack. Determined to restore his younger sister Nezuko to her human form after she's turned into a demon, Tanjiro joins the Demon Slayer Corps. In April 2019, the television anime series Demon Slayer: Kimetsu no Yaiba debuted with the Tanjiro Kamado, Unwavering Resolve Arc. This was followed by the release of the feature film Mugen Train in October 2020, and subsequent television arcs including the Mugen Train Arc and Entertainment District Arc starting in October 2021, and the Swordsmith Village Arc beginning in April 2023. Anticipated by fans, the new television series Hashira Training Arc is set to premiere in Spring 2024.


This world tour premiere, "To the Hashira Training" showed Episode 11 from the Swordsmith Village Arc, featuring the conclusion to the fierce battle between Tanjiro and Upper Four, Hantengu, and Nezuko's triumph over the sun in theatres for the first time. It's followed by Episode 1 of the Hashira Training Arc, featuring the beginning of the training conducted by the Hashira in preparation for the forthcoming final battle against Muzan Kibutsuji. 


Gathering in the convention hall with fellow fans to re-watch the season four finale heightened the experience far beyond watching it alone at home. The finale is rich with foreshadowing and cleverly integrated recaps of key events, which aids newcomers in grasping the entire series.

Looking ahead, the Training Arc promises even more thrilling developments, especially with Muzan's gathering of demons underway and tensions escalating among the existing Hashira members. I'm eagerly anticipating whether Tanjiro will acquire any new skills as the story progresses.

Within a brief period, one can grasp the emotions and dynamics between each character. The narrative is gripping, although I personally find some of the violent scenes a bit too graphic. However, aside from that aspect, I believe it's a series worth catching, especially when it comes with perks for the collector fans.



During the event, both Seiyuu Natsuki Hanae, known for voicing Tanjiro Kamado, and Seiyuu Akari Kito, recognized as the voice behind Nezuko Kamado, captivated the audience when they introduced themselves using the characters' voices. The enthusiasm from the crowd was palpable as they witnessed the voice actors channeling the essence of Tanjiro and Nezuko, making the event an electrifying experience for all attendees.

In addition to this segment, all fans, depending on their ticket category, receive three different sets of novelty items. These include a Seiyuu Acrylic Signature Card Set, a T-Shirt, an A2 Poster, a Japan Import Movie Booklet, and a Sticker Set.

If you're eager to see the movie and snag some goodies, Shaw Theatre is hosting a Fan Screening on February 24, 2024, at 1:50 pm and 2:00 pm. Even without special guest appearances by the Seiyuu-s, you can still acquire fan collectibles. Package A is available for $60, while Package B costs $50, each offering a distinct set of collectibles. For more information and ticket booking, you can go to https://shaw.sg/promo-details/SH-SH-DSFANS.


Special Guest: Natsuki Hanae
Natsuki Hanae is a voice actor affiliated with ACROSS ENTERTAINMENT, inc. Besides Tanjiro Kamado in Demon Slayer, some of his other notable roles include: Ken Kaneki in Tokyo Ghoul, Inaho Kaizuka in Aldnoah.Zero, Takumi Aldini in Food Wars: Shokugeki no Soma, and Gremmy Thoumeaux in Bleach. In 2020, he won the Most Popular Voice Actor of the Year at the 42nd Anime Grand Prix.

Special Guest: Akari Kito
Akari Kito is a Japanese voice actress and singer affiliated with Raccoon Dog. She is best known for her work as Tsukasa Yuzaki in TONIKAWA: Over the Moon for You, Ashley Graham in Resident Evil 4 (video game), Toko Usagihara in Akebi's Sailor Uniform and Nene Yashiro in Toilet-bound Hanako-kun.




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LG Smart TV Users Gets 3 Months Free Trial Of APPLE TV+

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Hi Huneybees,


If you have an LG Smart TV, you're in for a treat this March. LG Electronics is providing eligible LG Smart TV owners in 93 countries [1]  with a complimentary three-month subscription to Apple TV+. This special offer is accessible through the Apple TV app on compatible 4K and 8K LG Smart TVs (2018 models and newer), as well as on lifestyle screen models such as LG StanbyME and StanbyME Go. Don't miss out on this limited-time promotion, available from February 6th to April 30th, 2024. [2]

LG is dedicated to enhancing the viewing experience by providing a wide range of content and services, unparalleled picture quality, and immersive audio. Users of LG Smart TVs can easily access the complete range of content and services through the versatile and user-friendly webOS platform, ensuring a seamless and enjoyable entertainment experience.


LG's top-of-the-line TVs incorporate Dolby Vision® and Dolby Atmos® technologies, providing exceptional home entertainment experiences. Users of LG Smart TVs can now immerse themselves in Apple TV+ content in stunning 4K resolution enhanced with Dolby Vision® and Dolby Atmos®. In a pioneering move, LG's premium TVs released in 2024 are the first in the industry to support both Dolby Vision® and Filmmaker Mode, offering a cinematic viewing experience, particularly with Apple TV+ titles mastered in Dolby Vision®.
* Not all content is available in 4K or 4K HDR. 4K resolution requires a 4K‑capable device. Accessing Dolby Atmos® and Dolby Vision® features requires a Dolby Atmos® and Dolby Vision® capable system. Playback quality will depend on hardware and internet connection. Dolby Vision® and Filmmaker Mode is available on LG’s 2024 OLED TV, QNED TV 90, QNED TV 91 and QNED 99 series. Automatic Filmmaker Mode experience is available on Apple TV+ on LG Smart TV models running webOS 6.0 and later.


With Apple TV+, you get access to premium series,  including compelling drama and comedy series, captivating feature films, groundbreaking documentaries, and entertaining programming for kids and families. Among its acclaimed offerings are global hit series such as "Monarch: Legacy of Monsters," "Masters of the Air," "Silo," "Hijack," "The Morning Show," "Foundation," and "Slow Horses," along with the multi-Emmy Award-winning "Ted Lasso." Additionally, Apple TV+ boasts award-winning original films like the 10-time Academy Award-nominated "Killers of the Flower Moon" by Martin Scorsese, and the historic Oscar Best Picture winner "CODA."


For more information, visit https://www.lg.com/sg/tvs/appletvplus/.


[1] Available in Australia, New Zealand, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, Taiwan, India, Korea, Austria, Belgium, Luxembourg, Netherlands, Czech Republic, Slovenia, Slovakia, Germany, Switzerland, Spain, France, Cyprus, Greece, Italy, Malta, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Poland, Portugal, Denmark, Finland, Norway, Sweden, Ireland, United Kingdom, US, Canada, Argentina, Colom-bia, Chile, Mexico, Bolivia, Paraguay, Peru, Belize, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Venezuela, Brazil, Belarus, Ukraine, Gambia, Ghana, Uganda, Egypt, Armenia, Azerbaijan, Oman, Qatar, United Arab Emirates, Jordan, Lebanon, South Africa, Saudi Arabia, Israel. Additionally available in Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau, and Turkmenistan for models ranging from webOS22 to webOS 24.

[2] Offer ends 04/30/2024. Redemption dates for select 12 countries (Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau, and Turkmenistan) is from February 20th for TVs running webOS 22 and March 4th for TVs running webOS 23. This offer is available on 2018-2024 LG 4K and 8K Smart TV models, StanbyME, and StanbyME Go in the Apple TV app. Availability of StanbyME and StanbyME Go may vary by region. Valid only for new subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. The plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with the payment method on file. Payment will be billed to the payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html. Must be the minimum age required in your country and in the country that matches the storefront on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.



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Scoop Up the Love This Valentine’s Day with Museum of Ice Cream

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Hi Huneybees,


Looking for something fun to do this Valentine's Day? How about checking out the Insta-worthy Museum of Ice Cream (MOIC) Singapore? It's the perfect spot for some sweet adventures in a charming pink setting. From February 14th to 18th, 2024, they're offering special experiences and promotions you won't want to miss out on!


Celebrate the special day in the vibrant pink playscape, indulging in free-flow ice cream while capturing unforgettable moments at the amazing photo spots. If you haven't experienced MOIC before, get ready to fall head over heels for the myriad of pink-themed rooms, perfect for snapping tons of love-filled shots. Each room offers delightful scoops of ice cream for you to enjoy, making it the perfect treat to share with your partner.



Make Valentine’s Day extra sweet with treats and gifts

Seize the opportunity to indulge in their exclusive Valentine’s experience bundle priced at $22 (U.P. $39), which includes an exclusive Love Sundae and Sprinkle Bowl, two charming Gift Shop items, and a heartwarming heart lock for you to exchange love wishes in the museum, reminiscent of the iconic Parisian lock bridge!

But wait, there's more! Enhance your experience with a second love-infused treat at 50% off at Scream’s Diner and MOIC’s Dessert Bar, plus enjoy a 50% discount on your second item at MOIC’s gift shop (discount applied to the lower-priced item)!



Tickets can be purchased at tickets.museumoficecream.sg.
For more information, follow @museumoficecreamsg and #moicsg on Facebook, Instagram, and TikTok. 

The Museum of Ice Cream 
Address: 100 Loewen Road, Dempsey, Singapore 248837.
Opening hours:
  • Monday & Wednesday: 10am - 6pm (Last timeslot at 4pm)
  • Thursday - Sunday: 10am – 9pm (Last timeslot at 7pm)




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Ed Sheeran’s Wax Figure Arrives at Madame Tussauds Singapore Ahead of His Sold-Out Mathematics Tour Concert

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Hi Huneybees,

Photo Credits: Madame Tussauds Singapore

English singer-songwriter - Ed Sheeran is set to be immortalized with a wax figure at Madame Tussauds Singapore, just in time for his Mathematics tour in the country. This limited-time exhibit will begin on February 1st, featuring the "Perfect" singer's lifelike replica in the Music zone of Madame Tussauds Singapore, where he'll join esteemed figures like Harry Styles, Dua Lipa, and Michael Jackson. Sheeran's wax figure will be among over 80 other celebrity replicas at the attraction.

The wax figure captures the essence of Ed Sheeran's concert persona, appealing to fans seeking an authentic experience. Adorned in his signature hoodie, black pants, and sneakers, and holding his trademark guitar, it faithfully represents his stage presence. The hoodie showcases artwork from his popular 2021 album "=" and its understated appearance will surely strike a chord with his dedicated followers. You are invited to join Ed Sheeran on "stage", strum the acoustic guitar and immerse in the enchanting atmosphere of his charismatic performance.

The arrival of Sheeran's wax figure is just in time for his Mathematics tour at the Singapore National Stadium as well as his intimate show at the Capitol Theatre. You can look forward to reliving their concert experience with his wax figure and enjoy 20% off admission tickets when they flash their concert tickets!
"We are pleased to have Ed Sheeran's wax figure in the attraction just in time for his Asia tour and his birthday this month. As many fans were not able to get tickets to his sold-out show, we hope that with his wax figure, fans will still be able to feel Sheeran's presence and enjoy the experience of being up close to him." --- Steven Chung, General Manager of Madame Tussauds Singapore

Madame Tussauds Singapore is celebrating her 10th anniversary this year with an exciting lineup of celebrity figure launches, activities, and promotions throughout the year. Sign up for their e-newsletter and get updates on upcoming concert promotions, such as the biggest concert event in March! 
Visit www.madametussauds.com/singapore for more information. 


#MadameTussaudsSingapore




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Luxury Chinese New Year Outfit Inspirations for a Fashionable Celebration

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Hi Huneybees,


Embrace the shift from Radiant Rooster to Dazzling Dragon this Lunar New Year with these captivating luxury brand collaborations. Dive into the festive spirit and start your celebratory shopping!


KENZO LUNAR NEW YEAR COLLECTION 2024

The KENZO Lunar New Year Collection, curated by the Artistic Director Nigo, presents an extensive range of ready-to-wear items adorned with vibrant, retro-inspired depictions of the dragon. From various accessories to apparel for both men and women, including gender-neutral options, KENZO ensures a delightful experience during this festive season.


Given the dragon's historical significance as a symbol of auspiciousness, imperial power, and good fortune, the collection pays tribute to this enduring element of Chinese culture and echoes the timeless graphic patterns evident throughout KENZO's creative legacy.


Embracing the cultural significance of the number "8" as the luckiest digit in China, the collection playfully incorporates it into denim, woven, knit, and jersey garments, as well as accessories. The assortment is completed with stylish and whimsical accessories such as a small pouch, card holder, baseball cap, and keyring, all featuring Lunar New Year dragon graphics through stamping or embroidery.



LOEWE JADE COLLECTION

Renowned for its exquisite beauty and enduring nature, jade held a significance surpassing even that of gold, symbolizing virtues such as goodness, intelligence, prosperity, and luck. LOEWE's Jade collection pays homage to the masterful art of carving, spanning from ancient to contemporary times. This assortment encompasses bags, charms, and fine jewelry dedicated to the intricate craftsmanship and diverse colors found in Chinese jade sculptures. The collection's campaign, lensed by David Sims, features Chinese actress and Global Brand Ambassador Yang Mi.


Jade, with its subtle hues, mysterious veining, and lustrous sheen, boasts a rich history in China, serving ceremonial, ornamental, and practical purposes for millennia. To mark the Lunar New Year in February, LOEWE collaborated with master jade carvers Xiaojin Yin, Qijing Qiu, and Lei Cheng. Each expert crafted a series of five limited-edition pendants, individually hand-carved and mounted on an 18-carat gold chain.


Xiaojin Yin's Emerald Green pendant, depicting a cabbage with a cricket perched atop, holds cultural significance as bok choy, a cultivated Chinese vegetable, symbolizes wealth and abundance. Qijing Qiu's Light Mauve pendant features an eggplant, believed to resemble a hat-wearing high-ranking official, symbolizing status and success. Lei Cheng's Spring Jade pendant, a pea pod adorned with a snail, carved from near-flawless jade, symbolizes fertility, abundance, and luck.


Extending the rare craft of the pendant series, LOEWE introduces a collection of Flamenco Purse Mini bags. Inspired by the hues of carefully chosen antique jade carvings, colors such as Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve grace these bags. The Flamenco bags, with their orb-like shape and ruched nappa leather, house a special inside pocket containing a precious ring of jade stone in a matching color, symbolizing good luck for the approaching new year.



MCM x BAPE COLLECTION

This Lunar New Year, the renowned German luxury fashion house MCM collaborates once again with the trailblazing Japanese streetwear giant *A BATHING APE® (BAPE®), creating a highly anticipated capsule that is a must-have for fashion enthusiasts and contemporary streetwear followers who adopt a style approach transcending seasons, gender, and age.

Building on the excitement generated by their inaugural collaboration in 2019, these two iconic brands join forces anew to redefine the aesthetics and attitude of luxury streetwear, commemorating the Year of the Dragon for the first time.

Infused with an inspiring blend of style, individuality, and an unrestrained spirit of innovation, this much-anticipated collaboration elevates the realm of luxury streetwear by marrying MCM's rich heritage of artisanship and mobility with BAPE®'s dynamic creativity.


Featuring MCM's iconic silhouettes, including ready-to-wear, the Boston, the handheld pouch, and more, the collection showcases a bold exploration of patterns, playful graphic applications, and the fusion of BAPE®'s infamous shark motif with MCM's signature Visetos. At the heart of the collaboration, the notorious BAPE STA™ logo takes center stage, adorned with a golden dragon, embodying unapologetic confidence and irreverent style for the new year.


Aside from the exclusive Lunar New Year collaboration, don't miss MCM's SS24 collection, a testament to the brand's reclaimed iconoclastic ethos. Titled "Made for Movement," the collection reimagines accessories for expanded versatility, featuring innovative materials. Ready-to-wear embraces comfortable urban sportswear in travel-ready, wrinkle-free fabrics, transcending conventional workwear and leisurewear classifications for any occasion. Exploring MCM's heritage since 1976, the collection deconstructs the classic Visetos pattern into iconic Laurel and Diamond motifs, MCM lettering, and the signature Cognac colorway. Focusing on size and scale, these design codes forge a new visual identity, bridging the past and future as a badge of independence for today's value-driven consumer—a true Zeitgeist.




FENDI X FRGMT x POKEMON

Pokemon enthusiasts will be eager to capture Fendi's capsule collection, cleverly featuring the dragon-type characters Dratini, Dragonair, and Dragonite from the Japanese franchise.

This collaboration involves the Italian luxury label, The Pokemon Company, and Fragment (FRGMT) – the streetwear line by Japanese designer and musician Hiroshi Fujiwara, known as the godfather of streetwear.

Spanning across Fendi's bag lineup, from the Peekaboo to the iconic Baguette and the less-known By The Way Mini, the Pokemon characters introduce a vibrant burst of color to the brand's classic brown and tobacco palette. This lively theme extends to men's accessories, ready-to-wear items, scarves, and jewelry.


A standout in the collection is the beaded Baguette, adorned with intricate beadwork forming the FF motif and depicting Pokemon in all three evolutionary stages. Enhanced with an FF clasp featuring metal wings and a multicolored beaded fringe, this piece is a true collector's item.



BOTTEGA VENETA

Deviating from a literal approach in its Chinese New Year capsule collection, the Italian luxury brand has opted to infuse a celebratory flair into some of its renowned bags by incorporating vibrant color schemes and intricate details reminiscent of dragon "scales."


The brand skillfully integrated dragon elements into its distinctive Intrecciato weave pattern, particularly in the Sardine, Andiamo, and Jodie bags. A subtle observation is necessary to catch the protruding spikes and the dragon-tail handle adorning the Mini Jodie. Additionally, dragon-inspired earrings with spikes and a matching necklace are also part of the collection.



MOSCHINO

Marking the occasion, the Italian fashion house pays tribute to Bubble and Bobble, the beloved dragon characters from the vintage Japanese arcade game created by Taito in 1986. The celebratory collection includes dresses, T-shirts, sweatshirts, bags, and shoes adorned with the cheerful twin brothers and their eclectic group of friends.


MAX MARA CHINESE NEW YEAR COLLECTION

Max Mara joyously commemorates Lunar New Year 2024 through an enchanting narrative featuring Max the Dragon and his faithful companion, Little Ted. Their adventurous journey unfolds in the scenic landscapes of Fjords and wildflower meadows. The wardrobe showcased draws inspiration from the traditional festivities of Chinese New Year, displaying a lively palette of red hues and floral prints evocative of Scandinavian wildflower gardens.

This selection is not only influenced by the traditional Chinese New Year celebrations but also draws from the captivating realm of "Scandidragon," the mythical hero in ancestral tales embraced by our stylish protagonists, Max the Dragon and Little Ted. From this harmonious blend of fashion flights and folkloric fantasies emerges a collection infused with the romance of fjords and the majestic splendor of Chinese New Year celebrations.

Max Mara presents a meticulously curated array of pieces in timeless black and vibrant scarlet. The lineup includes a short Teddy Bear Coat and other glamorous jackets in rich red tones, featuring linings dedicated to the Year of the Dragon. Printed shirts and floral knitwear pay homage to Scandinavian wildflower garlands, while shiny brooches add the finishing touch to this captivating ensemble.

COACH
In celebration of the event, the American fashion brand enlisted the talents of Chinese artist Lian Yang to infuse traditional Chinese art forms and imagery into its Year of the Dragon collection. Hailing from Beijing, Yang incorporates the ancient technique of mineral rock painting into her artistic practice.
For Coach, she delved into this art form, crafting a dragon print that incorporates symbolic elements such as clouds and lotus flowers. This unique design is featured on selected ready-to-wear items. The whimsical creature gracefully adorns the New Year Rogue 25 with a Dragon and graces the packaging of the Micro Box Set, which includes four mini Coach bags.

TOD'S 2024 YEAR OF THE DRAGON COLLECTION

Tod's introduces a special 2024 Year of the Dragon Collection, drawing inspiration from the Chinese zodiac to commemorate the upcoming Chinese New Year festivities. The Italian brand's iconic leather accessories, now in rich burgundy tones, showcase a distinctive double dragon motif as a nod to the approaching new year. Crafted with meticulous Italian expertise, the collection combines soft leather and contrasting color stitching details, welcoming the arrival of Spring and celebrating the Chinese New Year with signature silhouettes.
This exclusive collection comprises three of Tod’s shoes – the Gommino Bubble, Tod’s sneaker, and Tod’s leather loafer – each adorned with a double dragon motif surrounding Tod’s logo on their inner soles. Additionally, the iconic Tod’s Shopping Bag features a double dragon motif on its internal leather pouch. The collection extends to include matching leather charms featuring the dragon’s head and Tod’s scented candle for a fragrant home ambiance.
LORO PIANA 2024 LUNAR NEW YEAR CAPSULE COLLECTION
For those who appreciate subtlety in ushering in good fortune, the Italian brand's pastel Capsule Collection offers an ideal choice. Paying homage to the dragon, symbolizing power, good luck, and wisdom for the 2024 Lunar New Year, the collection incorporates details inspired by oriental culture. Embroidered or stylized dragon motifs grace clothing and accessories crafted with Maison's exclusive yarns, including Baby Cashmere, Cashmere double, eco cashmere moulinè, and Sea Island cotton jersey.
Presented in a refined palette of pastel colors, ranging from lilac to pink and pale blue to aquamarine, notable pieces from the Capsule Collection include the Elbert jacket, the Halona cape, the Extra Pocket bag, the Baseball Hat, and feminine garments adorned with the timeless Lunar Paisley print. The Summer Walk suede shoes are elegantly enhanced with a dragon charm. The Collection is complemented by the Spagna Jacket for both men and women, along with t-shirts, hooded sweatshirts, scarves, and soft stuffed toy dragons.

DELVAUX

Renowned as the world's oldest fine leather luxury goods company, the Belgian luxury brand has infused an endearing charm into its Cool Box bag. Constructed from soft Taurillon calfskin featuring two-tone embossed leather marquetry, this special Chinese New Year edition boasts a delicate pink hue, aptly named Bloom, and is adorned with a dragon silhouette. The bag is further distinguished by two top handles and the signature D-buckle, completing this whimsically quirky piece.



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