Johnnie Walker Vault: A New Era of Luxury Scotch Whisky Unveiled

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Hi Huneybees,

Whisky connoisseurs and luxury seekers, prepare to step into an exclusive world of exceptional craftsmanship, bespoke blends, and artistic collaborations with the grand unveiling of Johnnie Walker Vault. This global luxury platform marks the next chapter in Scotch whisky excellence, blending rare selections, cultural partnerships, and ultra-premium experiences under one visionary banner.


A Treasure Trove of Rare Whisky & Artistry

At the heart of Johnnie Walker Vault is the masterful craftsmanship of Dr. Emma Walker, Johnnie Walker’s Master Blender. Working from a hidden creative ‘atelier’ beneath Johnnie Walker Princes Street in Edinburgh, Dr. Walker curates an ever-evolving selection of 500 rare and aged whiskies from the brand’s legendary 10 million casks. These exclusive selections form the foundation of bespoke blends, tailored experiences, and high-profile collaborations.

Ultra-Exclusive Private Blend Experience

For those seeking the ultimate whisky indulgence, Johnnie Walker Vault offers an invite-only Private Blend experience, where Dr. Walker personally crafts one-of-a-kind blends for select guests.

💎 Experience Highlights (from £50,000):

  • Personalized whisky blending with Dr. Walker
  • VIP travel & luxury accommodations at the iconic Gleneagles Hotel
  • Michelin Star dining with curated Scottish menus
  • Exclusive access to the Diageo Archive
  • Custom Baccarat crystal decanter for your bespoke blend
  • Permanent archive of your blend recipe for future commissions

Creative Collaborations: Whisky Meets Couture

Taking whisky artistry to new heights, Johnnie Walker Vault is partnering with visionary cultural icons. The first collaboration, launching in Spring 2025, will feature an exclusive limited-edition collection co-created by Dr. Walker and a renowned couture fashion artist.

Redefining Luxury Scotch Whisky

Julie Bramham, Managing Director of Diageo Luxury Group, describes Johnnie Walker Vault as a transformational step in luxury spirits, combining personalization, rare whisky, and high-end experiences for today’s discerning connoisseur.

Dr. Emma Walker adds:

"Johnnie Walker Vault is more than just a place – it’s a gateway to exceptional Scotch whisky, where rare blends become timeless masterpieces."

How to Experience Johnnie Walker Vault

For those looking to embark on this unparalleled whisky journey, registrations for the bespoke private blending experience open on March 12, 2025 at www.johnniewalker.com/en/vault.

Stay tuned for more updates as Johnnie Walker Vault continues to redefine luxury whisky with rare blends, immersive experiences, and artistic collaborations. 🍷✨

  


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K-Pop Fans, Get Ready! MONSTA X’s Joohoney & I.M, Plus Hip-Hop Queen Jessi, Are Bringing the Ultimate K-Culture Playground to Singapore!

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Hi Huneybees,


K-pop lovers, mark your calendars because something BIG is coming your way! On May 3, 2025, Singapore will host the first-ever ‘Playground’ festival at the iconic Pasir Panjang Power Station—an epic, all-day event blending K-pop, hip-hop, Korean street food, and thrilling interactive games. If you’re looking for more than just a concert, this is where you need to be! Headlined by MONSTA X’s Joohoney and I.M, alongside hip-hop powerhouse Jessi, this event promises an exhilarating fusion of K-pop and Korean culture like never before.

An All-Out, Immersive K-Culture Experience!

Unlike your usual K-pop concerts or club nights, ‘Playground’ is a 360-degree entertainment experience where YOU become part of the action. Expect:

  • Live performances by top K-pop & K-hip-hop artists – including Joohoney & I.M of MONSTA X, Jessi, Gray, Loco, YUNGIN, Holybang, Lil Cherry & Goldbuuda
  • ‘Squid Game’-style interactive challenges – Think heart-pounding, adrenaline-pumping survival games that bring out your competitive side.
  • Authentic Korean food & signature drinks – From sizzling street eats to smooth, flavorful Korean spirits, get ready for a feast for the senses!
  • K-pop Random Play Dance & high-energy DJ sets – Featuring DJ RAW & MC Jasmin from Seoul Searching, turning the festival into a K-pop dance floor like never before!

A Star-Studded Lineup That Will Set the Stage on Fire!

  • Jessi – The queen of K-hip-hop, known for her powerful vocals, fiery rap skills, and unapologetic stage presence.
  • Joohoney & I.M (MONSTA X) – These two global superstars are bringing MONSTA X’s signature energy to Singapore, and Monbebes better be ready!
  • GRAY & LOCO – Heavyweights of the K-hip-hop scene, delivering smooth beats and unforgettable rap flows.
  • Lil Cherry & Goldbuuda – The dynamic sibling duo known for pushing the boundaries of K-hip-hop with their unique sound and energetic performances.
  • HOLYBANG – The explosive dance crew bringing next-level moves to the festival.
  • YUNGIN – A three-time Grammy-winning mixing engineer-turned-producer & DJ who’s ready to turn up the heat!

Terry Hwayong Lee (Founder of +82)
Photo credit: +82

More Than a Concert—This Is a Movement!

The brains behind ‘Playground’ is Terry Hwayong Lee, founder of +82, a global entertainment powerhouse known for pioneering new ways to experience K-pop and K-culture. With experience working at UMF, CJ, and YG Entertainment, Terry is all about breaking boundaries and redefining how we engage with Korean entertainment.

“At +82, we don’t just bring entertainment—we create immersive cultural moments. ‘Playground’ is more than just a festival; it’s an experience where fans get to live and breathe K-culture like never before.” ---  Terry Hwayong Lee.

Kicking off in Singapore, +82 has big plans to take this one-of-a-kind K-culture experience global—so consider this just the beginning of a worldwide phenomenon! At ‘Playground’, the audience isn’t just watching the show—they’re part of it. Fans will have the chance to interact with performers in real time, shaping the experience as it unfolds. This innovative format blurs the line between artist and audience, transforming each event into a dynamic, ever-evolving spectacle. Every ‘Playground’ edition is a unique, co-created moment, deepening the connection between fans and their favorite stars. 



Get Your Tickets Now!

Tickets are available from SGD 188 to SGD 358 at ticketmaster. Don’t miss out on this groundbreaking event—secure your spot now and immerse yourself in the ultimate K-culture playground!

For more details, visit +82 Official Website or follow @plus82_official_page on Instagram for the latest updates. Grab your tickets now: https://bit.ly/4kDjE2d

Are you ready to play at the ultimate K-Culture festival? See you there! 🚀🔥💃

_________________________________________________________________________________


Photo Credits:
Jessi (UNNI Company Inc)
Joohoney and I.M. of Monsta X (Starship Entertainment)
GRAY (Duover)
Loco (LOCOMOTIVE)
LIL CHERRY & GOLDBUUDA (Angella Choe)
HOLYBANG (MOREVISION)
YUNGIN (All Up In The Mix LLC)



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Samsung Singapore Launches TikTok Shop to Elevate Shopping with Live Commerce & Exclusive Deals!

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Hi Huneybees,

Samsung Electronics Singapore is taking shopping and entertainment to the next level with the launch of its official TikTok Shop (@samsungsg)! This exciting new platform lets consumers discover, learn about, and shop for Samsung products—all within TikTok’s engaging, interactive ecosystem.

By embracing live commerce, Samsung is tapping into the digital-first audience, partnering with local creators and livestreamers to showcase its wide range of products, from smartphones and TVs to home appliances and monitors.

A More Interactive & Engaging Way to Shop

With TikTok’s growing influence, especially among Gen MZ consumers, Samsung sees huge potential in blending entertainment with shopping. For those who love getting real-time recommendations and hands-on product insights, Samsung’s TikTok Shop offers an IRL (in real life) shopping experience—without leaving the app! Shoppers can look forward to:

🔹 Exclusive deals and promotions during livestream events.
🔹 Live Q&A sessions where creators and hosts answer burning questions.
🔹 In-depth product demos that give a closer look at Samsung’s latest innovations.


Live Commerce Success: Galaxy S25 Series & What’s Next!

Samsung first experimented with TikTok Live shopping during its Galaxy S25 Series launch in Seoul, where timed deals and exclusive promotions drove strong conversions and engagement. Viewers also got an exclusive look at the Galaxy Ring and Galaxy Watch Series, highlighting Samsung’s connected ecosystem that enhances health, wellness, and everyday convenience.

Looking ahead, Samsung will continue to bring its AI-powered solutions to life through TikTok Live events, showcasing how AI seamlessly integrates into its products—whether it’s boosting productivity on the go or enhancing relaxation at home. Shoppers can also expect even more exclusive deals during upcoming creator-led livestreams.

Ready to shop the Samsung way on TikTok?
Stay tuned for exciting livestreams and special promotions at @samsungsg! 🚀🎥✨
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🌸 iShopChangi Spring Sale 2025: Enjoy Up to 60% Off Fashion, Beauty, Travel Essentials & Women-Led Brands

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Hi Huneybees,


Step into the new season with iShopChangi’s Spring Sale 2025, happening throughout March! Whether you're revamping your wardrobe, upgrading your travel gear, or treating yourself to luxury beauty products, you can shop tax- and GST-absorbed deals with extra discounts of up to 60%.

In celebration of International Women's Day, iShopChangi is also spotlighting incredible women-led brands in Singapore, offering exclusive collections in fashion, beauty, and wellness. Now’s your chance to indulge while supporting female entrepreneurs making waves in the industry!

From now till 31 March 2025, enjoy irresistible savings on renowned brands like GUCCI, SK-II, and Braun Büffel, whether you're traveling or shopping from home. Explore an exquisite collection spanning luxury fashion, cutting-edge beauty products, and essential travel gear, all tax-free. Spotlighting female-led brands like Dr. Ora, Scent Journer, and Bohème SG, every choice is designed to enhance your style and self-care rituals. Whether refreshing your wardrobe or upgrading your travel must-haves, find everything you need to rejuvenate in style.

Here’s a glimpse of what’s waiting for you:

💐 Spring-Inspired Fragrances

✈️ Travel Must-Haves

🌟 Travel-Exclusive Beauty & Spirits

👩‍💼 Empower Women with Chic Essentials

Unlock incredible savings with these exclusive promo codes — your ticket to a spring shopping spree!


*T&Cs and product exclusions apply. 
Refer to https://www.ishopchangi.com/en/campaigns/march-spring-2025 for full terms and conditions.


👑 Celebrate International Women's Day with Female-Led Brands

Celebrate International Women's Day on iShopChangi with exclusive offerings from pioneering women who are reshaping beauty and fashion. Elevate your spring shopping with exclusive gift-wrapping services*. Choose from a selection of elegant gift boxes to add a sophisticated touch to your presents for just S$5. And for those last-minute surprises, take advantage of rapid On-Demand Delivery—order by 5PM (Monday - Saturday) and receive your items within just 2 hours, with a reduced delivery fee of S$10 (from S$20) till the end of March. Support local women entrepreneurs and their inspiring creations:

🎉 Win Big with Changi Millionaire Experiences

Spend S$50 or more on iShopChangi or use Changi Pay to double your chances of winning a bespoke luxury experience per quarter, and/or a Porsche Taycan. Plus, get access to exclusive Changi Editions premiums – the perfect way to celebrate the new season in style.

And there's more for newcomers! For new iShopChangi shoppers, the rewards start immediately. Use the promo code <ISCNEW20> at checkout with a minimum spend of S$79 to enjoy an extra S$20 off your first purchase. New to Changi Pay? Enjoy S$10 off your first purchase of S$50 or more when you use Changi Pay at checkout.

As a non-traveller, you can cart out at tax-absorbed prices on iShopChangi and have your items delivered to you for free when you spend at least S$59 and provide a Singapore residential address for delivery. Alternatively, pick up selected products from the T2 Arrival (Public Area) iShopChangi Counter.

If you are travelling, enjoy the ultimate convenience and flexibility by shopping for your favourite items up to 30 days in advance and as close as 12 hours before your flight. Collect your order at the various Departure and Arrival Collection Centres. Alternatively, have it conveniently delivered to a local residential address for free with a minimum spend of S$59; an S$8 delivery fee applies for orders below S$59.

About iShopChangi

Since its launch in 2013, iShopChangi has been redefining the airport shopping experience. With over 30,000 products from 900+ brands, travelers and locals alike can enjoy seamless online shopping with exclusive deals, luxury products, and duty-free pricing—all without needing to fly.

This Spring 2025, don’t miss the chance to refresh your style, celebrate women-led businesses, and score incredible savings at iShopChangi!

👉 Start shopping now at iShopChangi.com.





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