Hi Huneybees,
Fashion designers - Kenny Lim and Andrew Loh from DEPRESSION have always been creating avant-garde fashion pieces that puts their fans on the fashion front.
DEPRESSION has launched a new campaign with an unveiling of their new logo and a new direction for their 9-year-old brand in their upcoming collection - ‘VOL. 1 LIFE & DEATH’. Focusing more on the unisex silhouettes, the new capsule collection has a reboot feel to their previous collections, giving them a fresh new breath by adding street goth and Chinese cultures to it.
Together with this collection, the DEPRESSION logo is also updated with the Chinese characters ‘1 2 3’ featured alongside
the familiar monochrome DEPRESSION logo, giving their pieces another Asian touch to them.
Of course, with new directions, comes new collaborations. DEPRESSION is spreading its wings and expanding to new markets such as China and Europe! Yes, not only can you find them in Singapore, Japan and Hong Kong, those of you staying in Beijing and London, can look forward to seeing them in your country this year! They will be launching their new season collection in Milan at the White Tradeshow (20-22 June). Yay to Team DEPRESSION! Bring Singapore Fashion to new levels! Jia You!!! :)
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Title: VOL. 1 Life & Death
Designers: DEPRESSION by Andrew Loh and Kenny Lim
Photog: Aidan Yeoh
Grooming: Ivan Hoo
Models: Kim Yong Jin & Angus Wilson
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Inspired by ‘street fights and codes of survival’, this monochrome collection with silver and holographic accents featuring asymmetric cuts, ninja masks and Chinese numerics. A mixture of basic and statement pieces that includes tank tops, loose jersey shirts, jackets and socks, together with the label’s signature leather platform sneakers, adds a strong punctuation to the collection.
My favourite has to be this jacket that reminds me of Shino Aburame from Naruto. It adds on to that mysterious feel and gives the wearer a sense of darkness, that adds to that edgy look too! Feels like once I get my hands on this jacket, I can start controlling and shooting out bugs. Wahahaha!
Of course, with new directions, comes new collaborations. DEPRESSION is spreading its wings and expanding to new markets such as China and Europe! Yes, not only can you find them in Singapore, Japan and Hong Kong, those of you staying in Beijing and London, can look forward to seeing them in your country this year! They will be launching their new season collection in Milan at the White Tradeshow (20-22 June). Yay to Team DEPRESSION! Bring Singapore Fashion to new levels! Jia You!!! :)
The new collection - ‘VOL. 1 LIFE & DEATH’ will be available in Singapore at the SECTS SHOP located
at Orchard Cineleisure #03-05A and Orchard Gateway #04-14. For more information and updates, go to their website - www.depression.com.sg or follow them on Instagram - @Depression_Official and Facebook - Facebook.com/Depression.Label .
Don’t forget to stay tuned to my blog / like my blog’s Facebook page / follow me @huney_84 on Twitter & Instagram for the latest updates!
