Travelling Around Singapore Made Fun With Hello Kitty EZ-Charms

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Hi Huneybees,

Hello Kitty fans! It's time to start collecting as EZ-Link today launched their all new EZ-Charms for fast and convenient payment on-the-go!
“Our aim is to push through boundaries to make every tap with ez-link a rewarding and fun experience. The launch of EZ-Charms is significant as it represents a breakthrough in technical limitations and opens up many new possibilities for fashionable products in the future. On the other hand, with the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for something they do every day – taking trains and buses." --- Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

Coming in 4 different Hello Kitty faces, these charms can be hung on your mobile phones or keychains, accompanying you on your trips, whilst functioning the same way as the EZ-Link cards. Allowing you to use on buses, trains, taxis, for shopping and dining, and topping up can be easily done at all ez-link card channels. 

This iconic feline character charms comes in four designs, measuring 3.3 cm x 2.5cm x 0.5cm: Red (white face with red bow), Blue (white face with blue blow), Pink (white face with pink bow) and Black (black face with gold bow). Each Hello Kitty EZ-Charm comes with an information card and is placed in a specially designed package, that also makes a great gift for that special someone. :)
*Note: All EZ-Charms are sold without stored value and are valid for two years.

The charms are launched on different dates (see the list below), at SGD$24.90 each or S$99.60 per
complete set of four (excluding delivery charges), while stocks last! 

The Blue Hello Kitty EZ-Charm would be the special one, that can only be redeemed for the first 1000 customers who have accumulated 5,000 points on the EZ-Link Rewards Scheme with Perx. This also marks the launch of the new rewards scheme that rewards commuters for every trip they make on SMRT/SBS buses and MRT. 

Screenshots of Perx app featuring EZ-Link pages

Simply link your EZ-link cards via the 16-digit CAN ID to Perx (a mobile application that can be downloaded from Google Play Store or Apple App Store), you can then automatically earn points and enjoy exclusive deals or redeem instant rewards at selected merchants offering products and services in e-commerce, food & beverage, fashion, limousine taxi services, beauty & wellness and lifestyle across the island.
“Our partnership with EZ-Link demonstrates Perx’s ability to deliver value and enhanced customer experience to more than just merchants across Asia. This transit rewards program with EZ-Link enables Perx to expand our network and user base by offering a unique digital and fun experience to all ez-link card members. Through the Perx mobile app, EZ-Link will be able to provide their transit riders attractive rewards just for riding the MRT and buses. This is the beginning of a number of meaningful projects to come with EZ-Link and we are excited to be on this innovative journey together.” --- Anna Gong, Chief Executive Officer of Maiplay Pte. Ltd., parent company of Perx
Every trip with the Adult ez-link card earns 25 points while every trip with EZ-Link co-brand cards including EZ-Link Imagine American Express® Prepaid Card, FEVO Prepaid MasterCard® Card, M1 Prepaid MasterCard® Card, PAssion Card, DBS Live Fresh card, POSB Everyday card, PAssion POSB Debit card and Citibank SMRT card earns 50 Points. Each user can link up to ten ez-link cards to each Perx Account and accumulate points concurrently with the linked cards.
As an introductory offer, card holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate 2,500 points by 20 July 2015 will also stand a chance to win Tigerair air tickets to Maldives, Hong Kong, Chiang Mai, Langkawi or Taipei!

And of course, with the celebration of Singapore 50th birthday coming up, a special SG50 EZ-Link card was unveiled too. Featuring a number of SG50 icons in one card design, this exclusive EZ-Link card is definitely a collectible! This new card design is available at all TransitLink Ticket Offices at the usual ez-link card price of S$12 including S$7 stored value.
From Left: Mr Wong Yu Siang (General Manager, Hailo), Mr Daniel Teo (General Manager, Watsons),  Ms Ava Ang (Marketing Manager, Tigerair), Mr Eduardo Saverin (Chairman, Maiplay, parent company of Perx), Ms Anna Gong (CEO, Maiplay, parent company of Perx), Mr Nicholas Lee (CEO, EZ-Link Pte Ltd), Ms Goh Khing Wei (Marketing Manager, Zalora Singapore), Ms Jemie Phua (Marketing Manager, HipVan),  Mr Sandeep Sharma (Business Development Manager, GogoVan), Mr David Goh (CEO, 7-Eleven)
To find out more on the new EZ-Link, please visit or follow EZ-Link’s Facebook (, Instagram ( and Twitter ( pages. 
To learn more about Perx please visit, or follow Perx on Facebook (, Twitter (, and Instagram ( pages.  
For any enquiries related to Perx, please contact 

With EZ-Link making travelling around Singapore so fun, let's discover more about Singapore and travel more! :D

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