6 Weeks Of Fashion Celebration Kickstarted With Samsung Fashion Steps Out 2015 Along Orchard Road

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Hi Huneybees,

On Saturday, we saw 176 models strutting on the streets of Orchard Road at their annual anchor event - Samsung Fashion Steps Out  (FSO) 2015. Being Singapore's biggest runway show for 6th year in the running, this year's show presented a slightly different approach as we celebrate SG50.

This year, Samsung has rejoined the celebratory event as the Official Technology Partner as they launch the latest Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ in tandem. Previously, we have already sneak previewed the specially designed fashion pieces by Joe Chia at the Samsung Galaxy S6 World Tour 2015 Gala Dinner. But when these unique pieces were presented at FSO 2015 with the models stepping out of the Samsung truck, the whole futuristic feel paired with the new Samsung smartphones was leveled up. 

Special Samsung presentation by Joe Chia with host Junita Simon

Before the fashion show began, we were treated to drinks and canapés at the exclusive Fashion Tea Party set within a garden at ION Orchard. We all felt like little Alice-s in our Wonderland, partying and chatting away, listening to the DJ spin. I even spotted a few pretty celebrities (Paige Chua, Ya Hui, Belinda Lee, Asia's Next Top Model Season 3 contestants - Aimee Bradshaw from Singapore and Melissa Tan from Malaysia) in our midst!

With actresses - Paige Chua, Ya Hui and Belinda Lee
Asia's Next Top Model Season 3 contestants - Aimee Bradshaw from Singapore and Melissa Tan from Malaysia
Designers - Andrew Loh & Kenny Lim from DEPRESSION
The fashion show was hosted by Junita Simon, arriving like a queen with her accompanying hunks, walking alongside her "carriage". Her headband spelling "FAB@50" was definitely a stealer as photographers snapped non-stop.

During the runway show, we got to see the latest Spring/ Summer outfits of international designers - Mary Katranzou, Ashley Isham (London), Moiselle (HongKong), Germain (France), Aimer (China), Paul Nethapol (Thailand), Sean & Sheila (Indonesia) and Fox (Israel).

Fashion showcase by international designers - Mary Katranzou, Ashley Isham, Moiselle, Germain, Aimer, Paul Nethapol, Sean & Sheila, Fox

But the special SG50 segment by the local designers - Max Tan (max.tan), Pauline Ning (PAULINE.NING), Kenny Lim (DEPRESSION), Francis Cheong (Francis Cheong) and Chiang Xiao Jun (Pleatation), was something we all looked forward to as the designers showcased their futuristic collection to forecast the fashion scene of SG Next50 years.

Fashion showcase by local designers

But if you have missed the show, or want to see this beautifully made pieces upclose, you can catch the 50 special looks from 17 April - 24 May 2015 at Paragon Atrium 1.

SG Next50: Fashion Futurism 
Apart from the 50 outfits on display which symbolizes Fashion Reflection, Then and Now, visitors can catch a glimpse of the creative development process and the inspiration behind the collections that pay tribute to Singapore's Fashion and Style. 

My favourite has got to be the Ashley Isham's presentation of his Fall/Winter 2015 collection. It is fresh from the recent London Fashion Week and though some of you might be saying it's not for our weather, I am willing to blast my aircon just to don them on. LOL!

Why? 'Coz of his clever use of bells, chains, fur and LED lights, every outfit is a statement piece ringing in my head. Looking at every detail, you know you are in for a unique piece of clothing that will make you stand out in every way and this collection rocks luxe punk with a different direction from his previous styles!

Gallery of Ashley Isham's Fall/Winter 2015 collection

Of course, the fun just doesn't stop there! FSO 2015 is just an appetizer to 6 weeks of shopping promotions and activities along Orchard Road. If you are an Orchard Roadie like me, who is hanging out here 24/7, you have to take note of these following events...

Style on the Move with Samsung - 11-12 April, 18-19 April and 25-26 April

Two specially outfitted Style on the Move trucks will make their appearance in front of Ngee Ann City and Mandarin Gallery in the first three weekends of FSO 2015. Hop onto the trucks and get the latest buzz of FSO 2015 via the @Orchard mobile app or FSO 2015 microsite while trying out the new elegant Samsung Galaxy S6 and Galaxy S6 edge phones.
Fashion Sculpture - 10 April - 24 May 2015
Located in front of Ngee Ann City, the 3m by 1.2m installation gives visitors the opportunity to direct their own cover photo shoot. By using their smartphones or the Samsung Galaxy S6 4G+ available for the first 3 weekends at the Fashion Sculpture, visitors can capture their best looks and upload to Instagram with the hashtag #fashionstepsout. Be the very first #fashionstepsout ‪#‎orchardnexttopmodel‬!

Fashion Splash - 1 - 21 May 2015
The iconic Singapore Merlion becomes a fashionista for FSO 2015. To creatively engage the community, familiar national icon, the Merlion, is recreated in clay figurines and fashionably styled by faculty and students of Raffles Design Institute. Reimagined with a modern, stylish and modernised edge, the figurines will be exhibited at orchardgateway Level 1. This Fashion Splash showcase is composed of 30 figurines (15 of which at 20cm in height; the other 15 at 40cm tall).
"My students and I are thrilled to be a part of Fashion Splash and look forward to dressing the iconic Merlion in celebration of Singapore's Jubilee Year. Dressing figurines is reminiscent of the early days of fashion in France, when fashion dolls were used to convey looks and showcase designs. People can expect a modern and uniquely Singaporean twist to this old method of designing fashion and we are really excited to share our designs with the public." --- Giuseppe (Joe) Spinelli, Principal of Raffles Design Institute
Shopping with MasterCard - 10 April - 24 May 2015
Shoppers who charge a minimum of $300 to their MasterCard at any of the participating malls* on Orchard Road will be eligible to redeem a $30 shopping voucher (terms and conditions apply). Regardless of payment mode, all shoppers also stand a chance to win 20 sets of the brand new Samsung Galaxy S6 phones and shopping vouchers in the Shop, Dine & Win Draw with every $50 spent at any outlet in the participating malls. MasterCard cardholders TRIPLE their chances of winning for every $50 charged to their MasterCard credit or debit card in a single receipt.
Participating malls:
1. 313@somerset
2. Forum The Shopping Mall
3. Mandarin Gallery
4. Ngee Ann City/Takashimaya Shopping Centre
5. Orchard Central
6. orchardgateway
7. Paragon
8. TANGS Orchard
9. The Centrepoint
10. Wisma Atria

For more information, please visit www.orchardroad.org/fso and www.facebook.com/fashionstepsout
Have fun shopping and share your loots! :)

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