Shop Nordic Style With The New Moomin x 7-Eleven Limited Edition Eco-Friendly Bags

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Hi Huneybees,


7-Eleven - Singapore's favourite convenience store is collaborating with Scandinavia's beloved enchanting fairy tale Moomin to launch an 
exclusive collectible range of limited-edition bags, made with sustainable materials (certified by the Global Recycle Standard) that are bound to make your shopping trips more enjoyable.

Created by Tove Jansson and known as Finland's crown jewels, Moomins are loved by the Finnish for embracing Nordic values like equality and balance. These timeless Finnish characters (Moomin, Snorkmaiden, Little My, Snufkin, Moominpappa, Moominmamma, Stinky, and the Hattifatteners) are wildly popular and adored around the world, with their presence found in theme parks, cafés, and even clothes and accessories.

#GoGreen Moomin Bags Redemption Details

There are 6 designs to get and they are only available via 7-Eleven's latest Shop and Earn stamps program; blind box style:
  • Receive 1 stamp upon a $5 purchase at any 7-Eleven, and redeem a bag (the design of the bag will be not disclosed prior to purchase) with every 3 stamps and a top-up of $8.90 or 400 YUU points and $5.90 in cash
  • 7-Eleven star products will get an additional stamp
  • Stamp collection period – 15 Feb to 11 Apr 2023
  • Redemption period – 15 Feb to 18 Apr 2023, or while stocks last


Little My Red ToteSize: Approx. 32cm (width) x 38cm (height)
Looking for something to accessorize your spring or summer outfits with? This Scandinavian-style tote made with floral patterns featuring Little My will amp up the cuteness factor of your outfit. Spacious enough to fit notebooks, laptops, A4 folders, and more, it comes with a long strap to be comfortably worn over the shoulder and is perfect for carrying to school or work.



Snufkin Green Crossbody Pouch
Size: Approx. 22.5cm (width) x 17cm (height)
This multipurpose crossbody pouch features Snufkin in classic forest green and its utilitarian design with a rope shoulder strap can hold A5-sized items. The perfect carry-on for a day trip!

The Moomin Family Lunch Bag
Size: Approx. 23cm (width) x 15cm (height)
Get yourself this adorable lunch bag featuring the iconic Finnish fairytale characters – Moomin, Snorkmaiden, Moominpappa, and Moominmamma. Stowing and removing your lunchbox from the bag is simple, thanks to its wide-mouth design and dual zipper clasp.



Moomin Yellow Shopper
Size: Approx. 45cm (width) x 38cm (height)
Brighten up your day with this vibrant yellow shopper bag showing a dainty design of Moomin gathering wildflowers. Shop in style with this spacious yet lightweight bag, which can store your groceries with ease and can be worn over the shoulder. It is portable and can be simply stored by folding and rolling it up.

Moominvalley Orange Doc Pouch
Size: Approx. 22cm (width) x 16cm (height)
Add a stylish factor to your outfit of the day with this vibrant orange multi-use zipper pouch. Moomins and Hattifatteners are featured enjoying drinks and goodies in a party bag produced from recyclable materials. Its approximate A5 size makes it large enough to hold a tablet or serve as a makeup bag for all of your essentials.


Moomin In Nature Shoulder Tote
Size: Approx. 30cm (width) x 35cm (height)
Moomin, Little My, and Snufkin are all featured on this vivid blue Scandi-style bag, and it is a must-have to complete your 7-Eleven x Moomin merch collection. The bag comes with a handle and a long shoulder strap, so you can wear it cross-body or carry it in your hand. Made with thick durable cloth, it is big enough to fit everything you need for a day at work or play while still leaving room for more.

Stay hydrated with Moomins mini tumblersTo match your adorable bags, get your hands on 7-Eleven's Moomin-featured mini tumblers too! Look out for three new limited edition designs landing in 7-Eleven stores across Singapore from 15 February 2023! Enjoy your favourite hot or cold beverages in these multicolored flasks featuring playful Moomins characters. 7-Eleven patrons can buy these with any purchase and a top-up of $15.90 or 500 YUU points and $8.90 in cash.
*Transactions involving tobacco products, parking coupons, bill payments, top-up services, electronic gift cards, lottery sales, and sales from pre-order and delivery platforms do not qualify for stamp collection.
So, let's get shopping and start your Moomin collection.
For more information, visit  www.7-eleven.com.sg   
All images courtesy of 7-Eleven Singapore. #7Eleven





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