LG to ‘MOODUP’ AT VIVID SYDNEY 2023 with their innovative InstaView fridge

Hi Huneybees,

Photo Credits: LG Electronics Singapore

The annual Vivid Sydney attracts tons of visitors every year with their amazing innovative light installations and this year LG Electronics Inc. will be presenting their latest innovative InstaView^TM fridge with MoodUP^TM.

Photo Credits: LG Electronics Singapore

A truly revolutionary kitchen appliance, the LG InstaView^TM fridge with MoodUP^TM has colour-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colours whenever the mood takes them, the fridge and its LED panels offer up to 190,000* colour combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView^TM with MoodUP^TM boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.

*Applies to 4-LED panel-door models. The number of colour combinations available may vary by the models and the markets. The ThinQ™ app is available on compatible Android and iOS smartphones.
 

Photo Credits: LG Electronics Singapore

You will be greeted by an eye-catching LED ‘wall’ measuring an impressive 4m high by 11m wide. Along with meeting the company’s colourific new fridge, you can also take part in a fun, movement-based quiz, What’s your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, you can capture the moment with a 360-degree photo and - by answering some questions about the kind of Vivid experience you're looking for - can receive a personalized Vivid Sydney itinerary.
 
The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device*.

*Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: www.lg.com/au/moodup.
 

Photo Credits: LG Electronics Singapore

For more interactive enjoyment, LG has also developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, 8km long light walk. These exclusive AR placements are also accessible through web AR on compatible devices, and will present different activities to enhance the experience of the festival’s immersive light show. To ensure you don’t miss out on any of the captivating AR, you can opt to receive prompts on your smartphones to alert you when you have arrived at one of LG’s AR-enabled locations.

“Our personalizable, customizable InstaView^TM fridge with MoodUP^TM offers a wide array of colours to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney. During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.” --- Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

 

Photo Credits: LG Electronics Singapore

 
Vivid Sydney 2023 is happening from 26 May 2023 to 17 June 2023, taking place outside of Customs House in Circular Quay, Sydney, Australia. If you are in Sydney, why not add this amazing festival to your itinerary?
 

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