With the global pandemic still ongoing and affected numbers on the climb, LG Electronics (LG) has teamed up with the international mega hit, Pinkfong Baby Shark, to launch a new campaign, showcasing their LG Styler™ on the wellbeing benefits of keeping clothes germ and bacteria-free.
The LG’s campaign is kicking off with joyous video collaboration and an easy-to-follow dance challenge. Set to the catchy tune and funky moves of YouTube’s No.1 most-viewed video Baby Shark Dance, the video highlights the many benefits of the LG styler™. Five family members, aligning with the five members of the ‘Shark Family,’ are shown dancing and using the styler™ to refresh and revitalize a range of items, from soft toys to clothes to face masks.
Punkfong Ba
From now till 6 June 2021, LG will run a dance challenge on popular social platforms such as Instagram and TikTok in Singapore. The top five entries with the highest number of likes, comments and views with a prize each. The first and second prize winners will win LG styler™ in Mirrored Finish (worth S$3,299) and LG A9 Kompressor™ ULTRA vacuum cleaner (worth S$1,299) respectively, while three participants will win the third prize of LG TONE Free HBS-FN7 true wireless earbuds (worth S$298).
Participants can use the AR filter (available on LG’s official account on each platform) to make their own unique Baby Shark Dance videos - complete with the LG styler™/Pinkfong Baby Shark song - and upload them using the hashtags #LGstylerDanceChallenge and #LGStyler. So gather your family members and start dancing ~~~
Photo & Video Credits: LG Electronics Singapore
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