Hi Huneybees,
adidas is teaming up with four unique start-ups in Singapore to tell their original story. Driven by adidas Originals, this four-part documentary-style video series centres on the companies’ originality as a business, unique roots and trend-setting outlook.
adidas Originals is discovering originality and celebrating businesses that are forward thinking, creative and making a statement in the Singapore landscape, in line with the brand’s value to innovate for the modern day while staying true to its heritage and values. Going beyond a union of brands that share similar values, adidas Originals wants to bring their fans on a journey to meet these businesses.
This collaboration also ties in with the re-launch of the iconic ZX shoes that were created to commemorate the pioneers and technologies that brought the shoe industry to the next level.
The adidas Originals team-ups series kicks off with Tommy Ong, owner of Wheeler’s Yard, a bicycle workshop selling 80s inspired single-gear bicycles, telling us about what inspired his business and how he has kept the venue of his business unchanged and true to its original style.
To find out more about the Wheeler’s Yard story and how you can win a pair of ZX shoes and a lunch treat for two at Wheeler’s Yard, please visit the adidasSG Facebook page.
