"In the process of creating these 100 new names, I've combined elements from literature, researched terms with positive connotations, and took into account present societal norms to craft meaningful names for the women of today." --- Dr. Liu Yanchun
LUX also collaborated with digital artists to showcase each selected name through visually stunning illustrations, with a unique design for every name, enhancing the experience of choosing a name and celebrating the beauty of femininity. The unveiling of the 100 new names has taken place on social platforms Little Red Book, Weibo and Douyin. Women from all walks of life could choose new names for themselves that best represent their spirit and character.
Marco Versolato, Chief Creative Officer - Unilever at VML Singapore, who spearheaded the campaign, commented, "The 'In Her Name' campaign represents a shift in how we perceive and celebrate femininity. By reimagining the power of language and visual representation, we have the opportunity to challenge stereotypes and create a more inclusive future for women worldwide." The impact of the 'In Her Name' campaign extends far beyond naming conventions, reflecting LUX's commitment to championing diversity, inclusivity, and gender equality. So, if you could change your name, what would it be? Join LUX in the 'In Her Name' campaign and be part of a movement celebrating the beauty, strength, and resilience of women everywhere~!
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