Hi Huneybees,
Starbucks Coffee Company (NASDAQ: SBUX) today announced the release of Starbucks Reserve™ – a line of ultra-premium, single-origin coffees in the world. Launched in conjunction with the opening of a new store at Resorts World Sentosa (RWS), Starbucks Reserve™ coffees will be available exclusively at RWS. The RWS outlet will also be the first Starbucks store in Singapore where all partners (employees) are certified Starbucks Coffee Masters.
Starbucks Reserve™ beans are available on a seasonal basis and in limited quantities. For the launch of Starbucks Reserve™ at the RWS store, Starbucks will offer two types of Reserve™ beans and additional single-origin Starbucks Reserve™ beans will be available over time:
- Isla Flores Indonesia: An elegant interplay of maple and butterscotch with woodsy evergreen notes.
- West Java Indonesia: A sweet, herbal complexity with a silky milk chocolate flavor and texture.
“Our Starbucks coffee buyers have developed deep relationships throughout the coffee growing world and they travel the globe in search of some of the very best and rarest coffees. In their travels, our buyers occasionally discover exceptional coffees available in limited quantities. The Starbucks Reserve™ coffees grant customers the opportunity to discover the unique flavors of these exotic locations.” --- Jane Lau, Starbucks Singapore Managing Director
Starbucks Reserve™ showcases our passion, expertise and experience in coffee. To best showcase these ultra-premium coffees, Starbucks at RWS will also use two of the world’s best coffee preparation methods. Using the French coffee press and pour-over we can deliver the flavor nuances and unique characteristics of each coffee.
Availability
Beginning today, Starbucks Reserve™ coffee will be available for sale exclusively at the RWS store as whole bean, half-pound packages or brewed by the cup through either the French coffee press or pour-over method. The retail price for 250 grams whole bean starts at $22 and a tall (12 fl. oz.) cup of Starbucks Reserve™ coffee starts at $5.30 using the pour over method, and $5.90 for French press. Each Starbucks Reserve™ offering is only available for a limited time, as new Reserve beans will be offered on a rotating and seasonal basis.
