Nearly 500 Invited Guests Turned Up At The First Multi-Label i.t Store In Southeast Asia Opening Party

Hi Huneybees,

After much anticipation, the i.t store in Singapore is opened on level 3 (#03-15) of Wisma Atria!

Check out the store!

Since the media launch, I've been waiting in excitement for the opening. Too bad I couldn't make it as I was overseas, but it was great that Isabelle went on my behalf and provided the photos (together with media photos) for this blog post...

At the event, there was a fashion show to showcase the apparels from the in-house brands - izzue, b + a b, 5cm, tout a coup, fingercroxx and Venilla Suite, as well as three imported Japanese brands, namely as

know as de base, mysty woman and Pageboy.

Amongst the 500 invited guests were media, VIPs and celebrities. To name a few were - Daniel Boey, Kenny & Andrew from Depression Singapore, Kovit Ang, Trey Wong, Clarence Lee, Larry Yeo, Chua En Lai, The Muttons, Dasmon Koh, Eunice Olsen, Hossan Leong, Kelly Poon, etc...

Mr Sham Kar Wai, Founder and CEO of I.T Ltd and his wife (Famous HK actress - Chingmy Yau 邱淑贞), also specially flew in from Hong Kong to grace the event.

Mr & Mrs Sham Kar Wai with the Wing Tai Retail Management

As Piper Heidsieck champagne, Kronenberg beer and Perrier natural mineral water flowed freely, guests also engaged themselves with the first-of-its-kind Insta-Prints in Singapore, where they were able to take photos, hashtag #itsgp and post on Instagram. Within a minute, the photo is printed out for them to take home as a keepsake.

Other engaging activities included two “Button Bars”, where guests can get customised button badges drawn on-the-spot by artists, and a “Braid Bar”, where guests can get their hair braidedwith different ribbons by hairstylists from The Atelier by Shunji Matsuo. Three handsome “Snack Studs”, dressed in crisp white and black, walked around the store to hand out retro sweet treats, in the form of kachang putih and gem biscuits, to guests.

For the snack or the stud?

 

The i.t Preview Party was a successful preamble to the public opening and many guests were seen leaving the i.t store with their bagful of purchases and a big bright smiles on their faces!

i.t Opening Treats*

To celebrate this joyous occasion, from 20 - 23 June 2013, all shoppers who spend a minimum of $150 nett (usual minimum spend is S$250 nett) will become an i.t VIP member, and the first 200 shoppers on each day will receive a limited edition welcome gift* (Gifts include izzue tote bag, b + a b t-shirt, b+ab umbrella and tout à coup umbrella).

In addition, from 20 - 30 June 2013, Mastercard holders will enjoy a $30 voucher for their next purchase with $150 nett spent when they use their card for payment.

*Other terms and conditions may apply

Join i.t on Facebook: https://www.facebook.com/itsingapore / Visit the website for more information:  www.itlabels.com.sg