Hi Huneybees,
Aimer has always been known to be a lingerie brand and the brand ambassador is non other than the ever young looking Gong Li.
So what's so special about Aimer's current collection is the concept behind it. With the new range of swimwear, they hope that it can be seen more as "gowns" that is something classy, elegant and unique which women could put on for any special occasions. It's no longer just a suit for yourself to laze by the poolside or have a dip in the pool, it's about looking and feeling great in that special "designer gown" for the beach.
Aimer was founded in Beijing, China, in 1993 by Mr. Zhang Rongming. As a professional and modernized enterprise, they focus their activities on women and men’s intimate apparel, including bras and panties, shape wear, thermal wear, pajamas, nightgowns, robes, swimwear and accessories.
Through its 15 years of operations, Aimer has established a complete design and marketing network. Aimer Group has the aim of sharing with women a fashion lingerie culture.
Since 2002, Aimer has held several brand-culture promotion activities like AIMER-DUNHUANG, Aimer Fashion Tour of China, and China Underwear Models Contest. It also holds the “International Underwear Trend Announcement” each year.
So what's so special about Aimer's current collection is the concept behind it. With the new range of swimwear, they hope that it can be seen more as "gowns" that is something classy, elegant and unique which women could put on for any special occasions. It's no longer just a suit for yourself to laze by the poolside or have a dip in the pool, it's about looking and feeling great in that special "designer gown" for the beach.
The lacey, sheer-see-thru-skin effect is uber sexy and myterious. Not only does that accentuate the perfect body of the models, it also makes one unable to overlook them...
The colourful tropical inspired collection adds colour to the blue water when by the beach or in the pool. You will definitely be catching a ton of attention wearing them...
Flowers always brighten the day. I would say this is my favourite collection. Yellow says "HI!"
Well, if you are of the shy type, there's also these subtle ones that still screams sexy!
Aimer is located at Vivocity, Marina Bay Sands, Takashimaya, Jurong West Central 2 and TANGS @ Orchard. More details can be found at their website.
Psst, more photos can be seen here.
