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Every year when 11.11 rolls around, my husband and I joke about how our shared Shopee cart grows faster than our stomach capacity during buffets. But as we sat scrolling through deals this year (while arguing whether we really needed another smart lamp), something clicked.
11.11 was originally “Singles’ Day,” celebrating solo independence with shopping sprees and self-love treats. But now... married, juggling bills, adulting responsibilities, and building a life together, we found ourselves reflecting on how love itself might just be the best investment we ever made.
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The Real Price of Singlehood in Singapore
Before we got married, the two of us lived solo. And you know what? Everything… cost… more.
- Rent split between one person (We even share subscriptions: Netflix, Disney+, Spotify... don’t judge lah.)
- Utilities paid alone
- Groceries that somehow spoil faster when you’re one person
- Food deliveries because “cooking for one feels so sian”
- No access to couples’ housing grants
And those monthly overheads don’t come cheap. In Singapore, around 63% of household spending goes to housing, food, and transport. For singles, that entire load is on one pair of shoulders.
Yet despite the rise of dating apps and algorithm-powered matchmakers, more people are staying single:
📈 Men (25–29): from ~74.6% (2013) to 83.8% (2023)
📈 Women (25–29): from ~54% to 70.1%
📈 Men (30–34): 39.6% → 45.2%
📈 Women (30–34): 27% → 33.7%
Technology has made matching easier… but commitment harder.
As someone who has lived on both sides of the equation, I can tell you this: living as two doesn’t just feel emotionally richer, it’s financially smarter too.
From Lunch Actually’s Violet Lim:
💬 “Love is actually not a feeling. Love is actually a commitment.”
This hit us hard. Because really, marriage is about choosing each other every day. Not just the fun moments, but the tough ones, the uncertain ones, the “why did you leave the dishes there again” moments.
Love is a lifestyle... one that grows you.
If You’re Single This 11.11… Treat Yourself, and Also Treat Your Heart
Instead of filling the cart with things you’ll forget in two weeks:
💖 Make the first move - Send that message. Say yes to that invitation.
💖 Invest in experiences - Workshops, coaching sessions, mixers—things that grow your confidence, clarity, and connections.
💖 Look beyond the profile pictures - Values matter more than aesthetics. Shared life goals matter more than curated selfies.
💖 Seek meaningful guidance - Matchmaking agencies like Lunch Actually don’t just match you, they coach you. They help you build the mindset and skillset to find and sustain love.
They’ve arranged 160,000 first dates and created over 4,500 marriages across Asia.
This 11.11, they even have exclusive discounts for singles ready to take that next step.
Maybe the best thing you buy this season isn’t a gadget, it's growth.
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From “Singles’ Day” to “Intentional Living Day”
11.11 is no longer just about crazy checkout counters or year-end savings goals.
It’s becoming a reminder to:
- prioritise mental wellness,
- commit to meaningful connections,
- rethink what fulfilment means.
At the End of the Day: Love Still Wins
Being in a relationship isn’t a guarantee of lifelong happiness or perfect finances, but when nurtured with intention, alignment, and mutual effort, it truly becomes one of the best long-term investments you can make.
And trust me! There’s no flash sale that compares to the feeling of coming home to someone who shares your dreams, divides your burdens, and eats the last fry from your plate without asking (and you don’t even get angry anymore).
This 11.11, before you click “add to cart,” ask yourself:
What if the real deal of the day isn’t on the checkout page… but just waiting to meet you? 💑✨
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