Fashion For A Cause At The Digital Fashion Week 2014, Fashion Fights AIDS Charity T-Shirt Launch

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Hi Huneybees,

Photo credits: Digital Fashion Week
It was awesome to catch the Digital Fashion Week 2014, Fashion Fights AIDS Charity T-Shirt launch last week at the orchardgateway. Sometimes, fashion doesn’t always have to focus just on the designers and clothes,  it would mean so much more when what you wear raises a topic for special social cause.
Picture taken at the Motive Media booth...
The fashion walk was held in collaboration with AFA Singapore (Action For AIDS). 9 local designers - Depression, Kae Hana, Mash-Up, Max Tan, Pauline Ning, Sundays, Yesah, You You and Yuki Mitsuyasu, worked together to launch a collection of T-shirts. The designs were created to reflect each brand's unique concept whilst raising an outreach initiative to fight against AIDS.
We also got a sneak peek into the designers’ Spring Summer 2015 collections that will be showcased on the runways of Digital Fashion Week at the end of October.

Kae Hana



Pauline Ning 




Yuki Mitsuyasu
I'm loving what our local designers have presented, so much different styles, textures and colours! The YESAH collection stood out with her strong use of colours and the thick band of branding running along the seams is definitely something that will be on trend. Click on the gallery to view more photos...

There will definitely be more fringe events leading up to the Digital Fashion Week as we countdown to 31st October to 3rd November 2014. Log on to for more details.

And if you would like to purchase the designer T-shirts, simply log onto Lazada, DFW’s official e-commerce partner from early November 2014 to get yourself a t-shirt (SGD59). All proceeds will go to Action for AIDS Singapore. Support local!!


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