Charlene Choi 阿 Sa Graced The Opening Of i.t Labels Singapore at orchardgateway

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Hi Huneybees,

OMG! I called 阿 Sa and she smiled right at me! *melts*
i.t Labels Singapore had a grand opening of its 3rd branch in Singapore last Friday at orchardgateway. It is the largest store by far spanning over 3 levels with 11 different streetwear brands - 5cm, AAPE by A Bathing Ape®, b + ab, :CHOCOOLATE, fingercroxx, izzue, Venilla suite, STYLENANDA, hyphen world gallery, Low Classic and earth music & ecology.

Of course, the jist of the opening party has got to be the special appearance of Hong Kong singer/actress Charlene Choi (蔡卓妍) or rather famely known as 阿 Sa from the duo group - TWINS. She has been my favourite ever since TWINS was first introduced, I love her sweet, effortless look and I bet you guys are like me, her songs are your theme songs during those KTV sessions!

The opening kickstarted with Helen Khoo, Executive Director at Wing Tai Retail Pte Ltd, Mr Sham Kar Wai, Founder and CEO of I.T Ltd and his wife, famous HK actress - Chingmy Yau (邱淑贞), joining Charlene Choi inside the store for a brief introduction, before they proceeded to photo op at the media board.

Lucky fans also got to go upclose and personal with their idol for a tote bag signing opportunity.

Other local celebrities that were spotted at the party were also Irene Ang, Rozz (the host for the night), MIcapella, DJ Sonya as well as the cast from Lion Man, the local production. I even got a picture with Chingmy Yau, which got hubby a little jealous. LOL!

Ok, back to the store. This 3 storey shopping experience will make you spoiled for choices with their wide selection of fashion styles for both the guys and ladies. Stylenanda was the highly sought after on that night, which you can find on Basement 1, together with AAPE by A Bathing Ape®, fingercroxx,  and Venilla suite.

My favourite space is still the AAPE by A Bathing Ape® section. I couldn't help sit in the middle section and hug on to the logo cushion!

Just look out for the KKXX symbols and you can easily find Stylenanda!

Under Vanilla Suite, you can find quite a bit of the in trend creepers, it's so difficult to decide!
On the ground floor, it is basically :CHOCOOLATE heaven. Their latest collaboration with the Mr. Men and Little Miss is already in sotres, greeting us with their bright sunshine-y smiles as we step into the store.

Going upstairs, to Level 2, you will be able to find brands like 5cm, izzue, b+ab, where the guys will also get their chance in shopping for themselves (whilst the ladies go crazy shopping~).

So, have fun shopping my Huneybees and a big congratulations to i.t on their new store!


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