Casio Launches Limited Edition EDIFICE Series‏ To Celebrate Infiniti Red Bull Racing Partnership

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Hi Huneybees,

Casio Singapore is introducing 5 limited edition EDIFICE models to its range of motorsports-inspired EDIFICE timepieces, in celebration of Casio's partnership with the four-time World Constructors Champion, Infiniti Red Bull Racing. The commemorative series is designed based on two popular EDIFICE models, the EFR-534 and the EFR-537, and sports the signature team colours and logo of Infiniti Red Bull Racing.

Out of the five new collaborative models, three are based on the EDIFICE EFR-534 equipped with EDIFICE’s Super Illuminator, a high-intensity LED light that brilliantly illuminates the dials. The other two models take the form of the EDIFICE EFR-537 featuring EDIFICE’s Neon Illuminator technology, a black LED light that coats the dials to provide a radiant nighttime glow. Each watch sports the signature Infiniti Red Bull Racing team logo emblazoned on watch face making it a must-have for avid fans of the winning Formula One® racing team.

Centered on the concept of “Speed and Intelligence”, the EDIFICE series personifies the essence of racing and speaks to adrenaline chasers and racers at heart. The limited edition models are also water resistant up to 100 metres and built with practical features such as a 1-second stopwatch function for utmost precision.

Motorsport fans can suit up in preparation for the Singapore Night Race later this year with the new collection available at all G-FACTORY, G-FACTORY PREMIUM stores and selected Casio authorised retailers island wide from 13 May 2014. 

The EFR-534RB range comes in a choice of silver (EFR-534RB-1A) or black (EFR-534RBK-1A) with a stainless steel band and black with a resin band (EFR-534RBP-1A). The EFR-537RB comes in silver (EFR-537RB-1A) and black (EFR-537RBK-1A), both fitted with a stainless steel band.

The new watches are retailing at the Suggested Retail Price of SGD259.00 (EFR-534RB-1A and EFR-534RBP-1A), SGD339.00 (EFR-534RBK-1A), SGD299.00 (EFR-537RB-1A) and SGD349.00 (EFR-537RBK-1A).

More information are available at:


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