Chacott & Freed of London Flagship Store Is Now Open

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Hi Huneybees,

Ballerinas would fall in love with this wonderland - Chacott & Freed of London, that is newly opened in Marina Gallery. Right at the entrance, I was already greeted by this lovely ballerina dress.

Chacott and Freed of London are two of the most esteemed labels in the ballet world. They have a rich history of producing some of the best handcrafted pointe shoes and they are the two must-have brands for professional ballet dancers.

Freed of London

Founded in London, England in 1929 by shoe maker Frederick Freed, Freed of London supplies pointe shoes to many of the leading ballet companies throughout the world. The company is one of few that boasts handmade pointe shoes, but they don’t last very long. There are six varieties of Freed Pointe shoes, but its “Classics” are the most popular and most easily recognized.


Chacott is a subsidiary branch of Freed of London. Chacott pointe shoes are known for a short break-in period, an important feature to many dancers.
You can try on these lovely pointe shoes with the bar and mirror in stores, but you would have to make an appointment as the professional to help you might not be in the store all the time. You can find ballet required dresses, tutu-s, bags, shoes and accessories right here in the store for all gender and ages. I love the little girl's dresses, they are so adorable and guess my motherly side is showing?

But other than just ballet, the store has also offers a range of dancing shoes and gymnastic and yoga apparels. Because their fabric is so comfortable and stretchable, the exercise gear is here for your every needs.

Chacott also has a professional make up range - Chacott for Professionals. It is used on stage by ballerinas for the long lasting use and the range is of assured quality, being made in Japan. The products are formulated for professional use and are resistant to sweat and liquids. It also has these key features:
- Suited for High definition TV
– UV protective effect (Non-chemical SPF/PA)
– Uses mainly vegetable extract, natural colorant – Gentle to the skin and safe for children
– Fragrance-free, Colour-free & Mineral oil-free

Chacott for Professionals offers a range of 25 unique and highly pigmented colours, from its bold regular shades to its pearly Winking Series and vivid Varie-lining series, suitable for use as eyeshadow, blush, highlight, contour and more. In addition, there are 14 lip colours and 1 lip gloss. The colour range comes in singular palettes and can be fit into customized palettes created by Chacott. 

Chacott for Professionals' loose powders were also featured in Nylon’s beauty hit list 2014 reader’s choice!

The store is located at Mandarin Gallery #03-21A, 333A Orchard Road.
Also check out and follow them --- for interesting dance related updates and promotions!


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