Hi Huneybees,
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GUINNESS Draught in a Bottle (GDIB) will retail for approximately $12 per bottle at clubs, restaurants and diner outlets all over Singapore, including areas such as Dempsey Hill, Holland Village, Clarke Quay and Mohamed Sultan Road.
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The launch of GDIB in Singapore will be supported with a 360 campaign across advertising, public relations, social media and brand activation.
GUINNESS® revealed its iconic draught brew - GUINNESS Draught in a Bottle (GDIB), in a sleek new 330ml bottle in Singapore last night, offering consumers a new twist on the legendary brew. Draught GUINNESS® has traditionally been a tap beer served in a pint glass. Singapore will be the 3rd market globally and the first in Southeast Asia to introduce the newly packaged GUINNESS variant, after North America and South Korea.
History was made by the brand as it celebrated the launch by setting a Guinness World Record of the “Longest Bar Slide”!
“Guinness Draught in a Bottle injects a new feel to a brand that is strongly established in the market. Our all-time favourite Guinness draught now comes straight from a bottle, offering consumers a new and more accessible way of enjoying their favourite product. What better way to launch this bold and smooth new bottle in Singapore than to contest a Guinness World Record of the “Longest Bar Slide”. Guinness aims to bring to our fans ground-breaking experiences and this promises to be an exciting first for the brand here!” --- Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore
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The exclusive event was attended by over 350 guests at the House of Timbre and 5 lucky fans picked by GUINNESS attempted to set the world record on behalf of the brand by sliding the new draught bottle down the full length of a 15 metre specially-constructed beer slide, closely watched by an adjudicator from the Guinness World Records.
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| The 5 lucky handpicked fans and the Adjudicator (left). |
The five fans were handpicked by GUINNESS who had submitted the most creative entries to a contest hosted on the brand’s Facebook page which asked consumers to complete the sentence “Guinness is as smooth as…”.
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| The Adjudicator who kept super close tabs on the participants. |
To successfully establish the record, the opened bottle had to remain on the flat, smooth-surfaced bar which measures slightly wider than your average 30 cm ruler after the attempt, with no spillage allowed. Following the record attempts, guests also had the chance to try their hand at the slide on a custom built Guinness bar, which measured 0.5 by 15 metres.
In the end, Guinness fan Jeffrey Ng, slide the new 330ml GUINNESS Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to establish the world record, emerging as the winner for the night.
“We are thrilled to have secured the Guinness World Records title for the “Longest Bar Slide” which made the launch of the iconic Guinness Draught in a Bottle even more ground-breaking. What an exciting first for Guinness in Singapore! Guests and fans witnessed history today and the achievement marks the launch of Guinness Draught in a Bottle which offers consumers a new way of enjoying the Guinness draught they know and love." --- Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, who received the official certificate from the Guinness World Records adjudicator on-site.
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| Photo Credit: APB SINGAPORE |
GUINNESS Draught in a Bottle (GDIB) will retail for approximately $12 per bottle at clubs, restaurants and diner outlets all over Singapore, including areas such as Dempsey Hill, Holland Village, Clarke Quay and Mohamed Sultan Road.
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GUINNESS should always be enjoyed responsibly – for more information visit www.DrinkiQ.com.
For more information about the launch of GDIB in Singapore, please visit https://www.facebook.com/Guinness.SG.
More photos can be viewed in my album here.
