Samsung Electronics Singapore is taking shopping and entertainment to the next level with the launch of its official TikTok Shop (@samsungsg)! This exciting new platform lets consumers discover, learn about, and shop for Samsung products—all within TikTok’s engaging, interactive ecosystem.
By embracing live commerce, Samsung is tapping into the digital-first audience, partnering with local creators and livestreamers to showcase its wide range of products, from smartphones and TVs to home appliances and monitors.
A More Interactive & Engaging Way to Shop
With TikTok’s growing influence, especially among Gen MZ consumers, Samsung sees huge potential in blending entertainment with shopping. For those who love getting real-time recommendations and hands-on product insights, Samsung’s TikTok Shop offers an IRL (in real life) shopping experience—without leaving the app! Shoppers can look forward to:
🔹 Exclusive deals and promotions during livestream events.
🔹 Live Q&A sessions where creators and hosts answer burning questions.
🔹 In-depth product demos that give a closer look at Samsung’s latest innovations.
Live Commerce Success: Galaxy S25 Series & What’s Next!
Samsung first experimented with TikTok Live shopping during its Galaxy S25 Series launch in Seoul, where timed deals and exclusive promotions drove strong conversions and engagement. Viewers also got an exclusive look at the Galaxy Ring and Galaxy Watch Series, highlighting Samsung’s connected ecosystem that enhances health, wellness, and everyday convenience.
Looking ahead, Samsung will continue to bring its AI-powered solutions to life through TikTok Live events, showcasing how AI seamlessly integrates into its products—whether it’s boosting productivity on the go or enhancing relaxation at home. Shoppers can also expect even more exclusive deals during upcoming creator-led livestreams.
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