Embrace the ‘Joie de Vivre’ with 1664 Prestige, an Elegant Wheat Beer with a Champagne Twist

Hi Huneybees,

Get ready to raise a toast for the Holidays with 1664 Prestige, a bright and crisp wheat beer that meets the refined elegance of champagne. This extraordinary beer adds a dash of spontaneous sparkle to your everyday moments and delivers bubbly good times effortlessly in the spirit of joie de vivre. 

Available only for a short time, 1664 Prestige is a limited-release Holiday Special. Brewed with champagne yeast from France, 1664 Prestige boasts a medium-dry and fresh palate featuring delicate bubbles reminiscent of champagne. Its notes of citrus, white peach, and a hint of spice create a playful yet elegant flavour profile—a cheeky take on champagne and a refined twist on traditional beer.

Presented in a sleek, elongated silhouette with a celebratory popping cork, a nod to the classic champagne bottle, this exceptional wheat beer embodies the essence of French savoir-faire with a playful twist. The striking 1664 Prestige gift box, beautifully crafted and foiled with gold, adds an extra touch of je ne sais quoi and brings sparkling joy to your celebrations.

"We are delighted to unveil 1664 Prestige, an unique limited edition created only for this festive period : 1664 Blanc brewed with Champagne yeast! It combines the refreshing taste of 1664 with the crisp effervescence of champagne, offering French savoir-faire with a playful twist, transforming even ordinary moments into extraordinary ones. So go ahead, let the good times flow and sparkle with the unique taste of 1664 Prestige - where wheat beer meets the elegance of Champagne, bubbling with joy and playful imagination." --- said Caroline Moreau, Carlsberg Singapore General Manager.

1664 Prestige (750ml), a Limited Release Holiday Special, is available at fine selected bars, restaurants, and @ Carlsberg Official Store on Shopee and Lazada, Redmart and Shopee Supermarket.

This Holiday season, enjoy #GoodTasteWithATwist and give the perfect Gift Set:

(available on Carlsberg Official Store on Shopee and Lazada)

Gifts under SGD 50

1. Gift Set °1 – 1664 Blanc (Pack of 4) & 1664 Prestige (750ml)

SGD 49.90, with compliments, 1X 1664 Glassware*

Gifts under SGD 100

2. Gift Set °2 – 1664 Blanc (Pack of 24) & 1664 Prestige (750ml)

SGD 99.90, with compliments, 2X 1664 Glassware*

*While stocks last

Remember to always #CelebrateResponsibly — if you drink, don’t drive! Cheers!

Follow 1664 on social media: @1664Singapore #1664SG #GoodTasteWithATwist #GTWT

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