Usher in The Goat Year With Tiger Beer

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Hi Huneybees,

Tiger Beer is not to be missed at all celebratory events, so usher in the Goat Year with them this Chinese New Year as they prepare a series of exciting roadshows, attractive cash prizes and promotions, and even a specially concocted festive cupcake by newest uncage personality, Zenn Eng of Cake Spade.

This year's CNY celebrations has brought in a new collaborative illustration by London-based artists Shan Jiang of Shotopop fame, and Jacky Tsai (who is best known for his floral skull designs in partnership with Alexander McQueen), fusing together their designs with the iconic blue Tiger beer livery.

The iconic Tiger image is re-conceptualized and portrayed to inspire ‘courage’ amongst fans together with auspicious lucky elements like goldfishes and cherry blossoms to celebrate the cultural notions of prosperity and abundance. This illustration is on all Tiger Beer quart bottles, festive packs and selected premiums.

Tiger Beer Chinese New Year Limited Edition Promotional Packs (available in 24 x 323ml cans) is already in stored at all leading supermarkets and hypermarkets with a recommended selling price of $53.50 whilst stock last. 

And if you have purchased the Tiger Beer Chinese New Year Festive bottle (633ml), look out for the special crown-liners bearing the mandarin characters of the auspicious phase: 恭(‘gong’), 喜 (‘xi’), 发 (‘fa’), and 财 (‘cai’), which translates to the phrase: ‘wishing you a prosperous year’, to redeem for attractive cash prizes. Simply find all four characters that make up the phrase: ‘恭喜发财’ (read: ‘Gong Xi Fa Cai’) or crown-liners with the ‘Tiger’ logo before end 28 February 2015 to win.

Something special this year would be the specially concocted festive cupcake by newest uncage personality, Zenn Eng of Cake SpadeZenn is now in the league with other Uncage personalities that personify the Uncage proposition - courageous young Asian personalities that forge their own paths in pursuit of their passion, breaking free from conformity. 

From now till 28th February, you can purchase the special Chinese New Year-themed cupcake - ‘Firecracker Cupcake’ from Cake Spade. Inspired to uncage the concept of traditional feasting, the walnut and citrus cupcake is topped with rich buttercream that has been infused with Tiger Beer’s unique aroma and taste, topped with a sprinkling of festive ‘firecrackers’. The ‘Firecracker Cupcake’ retails at SGD4.80 each. Cake Spade is located at 1 Tras Link, #01-06, Orchid Hotel, Singapore 078867.

Aside from the mentioned above, Tiger Beer has also arranged a slew of special, festive roadshows (starting on 6 February 2015 at selected supermarkets and hypermarkets island-wide), for you to busk in the festive mood. 

These roadshows, hosted by celebrity hosts such as Lina Ng (‘Huang Shu Fang’) and Lin Youfa, will allow consumers to stand a chance to walk away with attractive gifts and cash prizes worth more than SGD180,000 by unlocking Uncage treasure cages.

Additionally, lookout for the ever-popular Cai Shen Ye (‘God of Wealth’)  roving around coffeeshops and hawker centres island-wide to redeem limited-edition Tiger festive premiums!

For more information, please log on to Tiger Beer Singapore’s website at and Facebook page at Inquisitive consumers can also find out more about their 2015 zodiac horoscope via the micro-site.

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