Shop To Fly To London & Catch Style Tips On Fit For Fashion

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Hi Huneybees,

SHOPPING IS GREAT!!! Especially when you get the chance to fly to London whilst doing that! Ain't it amazing?!

It was a privilege to be invited to Eden Hall, the British High Commissioner's residence yesterday for the launch of the first Shopping is GREAT Britain campaign in Singapore. At the event, a new reality TV programme - Fit For Fashion was also previewed as we sat down with 2 of the contestants.

After a brief welcoming from the British High Commissioner HE Antony Phillipson, Sylvia walked us through the whole idea behind the Shopping is GREAT campaign and there was even a light hearted demonstration that sent us all chuckling. For a moment, I missed Mr. Bean. :D

The Shopping is GREAT Britain campaign highlights the UK’s position at the cutting edge of international fashion and its reputation for trendsetting, innovation, design and creativity. The British fashion industry is worth £26 billion to the UK economy and this is largely due to the universal appeal of Britain's high quality branding, rich textile heritage and the tireless innovation of British designers.

Simply choose from the participating brands mentioned below and you will receive a contest form to fill in when you have spent SGD$100 or more from the period October 7 to November 16. You could win a shopping trip for 2 to London, including return flights with British Airways, 3 hotel nights at Lancaster London and shopping vouchers.

Participating brands of Shopping is GREAT:

Happy shopping and whilst at it, why not check out this new TV programme and you might pick up more tips on how to style with your purchases from these stores?

Fit for Fashion is a reality TV series, sponsored by the GREAT Britain campaign, produced by Imagine TV Group in partnership with Fitness First and in collaboration with Fox International Channels (FIC).

The show revolves around 12 contestants from a wide range of backgrounds who will face a series of fitness and fashion challenges that promises to push them to their limits. Over the show’s 10 episodes, they will be guided and motivated by a team of celebrity judges which include Louise Roe (Host and British fashion journalist), Christine Bullock (Trainer), Mitch Chilson (Trainer) and Todd Anthony Tyler (Fashion Photographer).

At the launch, we were joined by Jerald Foo (27) from Singapore and the youngest contestant - Ming Wolf (19) of German/Burmese descent. I was attracted to Ming the moment I saw her and I was loving her confidence. But little none is that it was joining the show that gave this timid little girl her confidence. Tempted eh? Wana watch the show?

Fit for Fashion supports the Shopping is GREAT Britain campaign in Singapore and will be broadcast across Asia on StarWorld from October 16. More details of the show can be found at 

So be sure to start shopping and catch up on style tips! :)


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