IT Takes GUTZ To Be a Gutierrez Premieres On 1 June

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Hi Huneybees,


One of the Philippines’ most adored and talked about showbiz families – The Gutierrez – will be moving into their new home on E! from Sunday 1 June 2014 at 9pm (SG) with the sizzling six-episode reality series It Takes GUTZ To Be A Gutierrez.

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As the global destination for ‘Pop of Culture’ and the renowned leader in entertainment news, the series marks E!’s first foray into original Asian reality programming and continued commitment to shine the spotlight on local Asian personalities and celebrities.
“As the home of the most topical pop culture buzz on celebrities, daily entertainment news and live red carpet coverage, E! is the perfect fit for a no-holds-barred series on the Gutierrez Family. We are delighted that they are opening up their lives and that we are able to bring this locally relevant content to our E! audience in the Philippines.” --- Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International

Produced by Philippine media powerhouse One Mega Group’s TV100, the series gives viewers an unfiltered access into the dramatic lives of this one-of-a-kind family – power couple Eddie and Annabelle and their children, former beauty queen Ruffa, fashionista Raymond and screen superstar Richard – as they show South East Asia just how much It Takes GUTZ To Be A Gutierrez.
 “This is what I call a "Dream Project." First of all, we're making entertainment history. "It Takes Gutz to be a Gutierrez" is the first of its kind in the Philippines and in Asia. Second, I've been a fan of both E!, since I worked in Hollywood, and the Gutierrez Family, since I'm a fan of Philippine Showbiz. For One Mega Group and TV100 to be part of this exciting new show is definitely a dream come true. This is a match made in red carpet heaven!” --- Michael Carandang, Business Unit Head of One Mega Group’s TV100 
So, let's meet the family!


RUFFA GUTIERREZ
(Sharmaine Ruffa Rama Gutierrez)
Beauty Queen, Actress, Model and Brand Ambassador
Twitter/Instagram: @iloveruffag

Sharmaine Ruffa Gutierrez, more popularly known as Ruffa Gutierrez, is a premier Filipino actress,
model, television personality, beauty queen, commercial endorser and charity fundraiser. With a
colorful career that spans over 20 years of being in the local and international entertainment industry,
Ruffa’s showbiz experience covers five continents across multiple media platforms such as TV, movies,
print and online. Truly a Filipino media and entertainment icon, she has starred in more than 50 film and
television productions in a variety of roles.

Born into Filipino showbiz royalty, she is the eldest of six children and the only daughter of long-time
sensational celebrity power couple: the timeless Philippine matinee idol and award-winning actor Eddie
Gutierrez and popular actress, talent manager and political aspirant Annabelle Rama. She was married to Turkish businessman Yilmaz Bektas from 2003 to 2007, and they had their daughters Lorin and Venice.


RICHARD GUTIERREZ “CHARD”
(Richard Kristian Rama Gutierrez)
Hunky Adrenaline Junkie

Richard Gutierrez was born on January 21, 1984 in Los Angeles, California, USA. He began acting as a child at a tender age of four, and he hasn’t looked back since. He also has a twin brother, Raymond and he's an adventure-seeker by nature, enjoying the thrill of exploring the outdoors and riding his treasured motorbike. He is currently dating actress Sarah Lahbati.

He is an actor and producer, known for reality series Survivor Philippines (2008), musical variety show SOP Gigsters (2004) and fantasy TV drama Mulawin (2004-2005), which led to a feature-length film of the same name, Mulawin: The Movie (2005). 


RAYMOND GUTIERREZ “MOND”
 (Raymond Kristoffer Rama Gutierrez)
Funny Fashionista
Twitter/Instagram: @mondgutierrez

Born and raised in Beverly Hills, California to matinee idol Eddie Gutierrez and talent manager Annabelle Rama, Raymond moved back to the Philippines as a teenager and has worked with his father and other siblings – sister Ruffa Gutierrez and identical twin, Richard Gutierrez – in the Filipino entertainment industry.

Raymond is a TV host, editor, columnist, endorser and actor in the Philippines. Best known for hosting Pinoy Idol in 2008, which earned him the praise of US TV personality, and E!’s Live From The Red Carpet host Ryan Seacrest, Raymond is currently one of the hosts of entertainment newsmagazine Showbiz Police.
In October 2011, Raymond became the style director for Esquire Magazine Philippines, representing the men’s lifestyle publication at the 2012 Men's Fashion Week in London.

He is also an ambassador for brands in fast-moving consumer goods (Magnum Ice Cream), haircare (TRESemmé) and beauty (Sexy Solution by Belo). In July 2012, he became an endorser for casual apparel retailer, Bench/Fix Salon. Being a natural comedian who enjoys dining out and appreciating the finer things in life he also co-owns the Gramercy Cafe located at the Gramercy Tower in Makati, Philippines, where he is often asked to guest DJ for the club.


EDDIE GUTIERREZ 
(Jorge Eduardo Pickett Gutierrez)
The Legend

 ANNABELLE RAMA 
(Annabelle Rama-Gutierrez)
The Boss

Eddie Gutierrez is a veteran actor with a career spanning more than 50 years and 100 movies. He was one of the top matinee idols in the ‘60s and ‘70s, being the leading man of the biggest Filipino blockbusters like Susan Roces, Amalia Fuentes and Pilita Corrales. He loves to sing and is often imitating his idol, Elvis Presley. 

In 1991, he was nominated Best Supporting Actor by the Film Academy of the Philippines (FAP) for Uubusin ko ang lahi mo (1991). He received the FAP award for Best Actor and the Filipino Academy of Movie Arts & Sciences (FAMAS) for Best Supporting Actor for Ikaw pa lang ang minahal (1992). In recent years, Eddie was nominated Best Supporting Actor for For The First Time (2008) by FAMAS and won the Lifetime Achievement Award at the Star Awards for Movies.

Eddie is married to Annabelle Rama, a former actress who runs a talent management company. She grew up in a political family from Cebu and knows what she wants - from the first time she met Eddie she was star struck, fell in love and pursued him until he committed to her.


It Takes GUTZ To Be A Gutierrez is premiering on 1 June on E! Entertainment (Starhub TV Channel 441, 9PM)

Photo Credits: E! Entertainment


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