Juicy Couture Spring 2014 Collection with New Sports Line With Stretch City

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Hi Huneybees,

On Valentines' Day, hubby and I celebrated with Juicy Couture and Stretch City, seeing the launch of  its Spring 2014 Collection, Go West, as well as yhe launch of their new line of active-wear, Juicy Couture Sports. (*I know this might be a little late, but as I had lost my photos and due to my busy schedule, I could only publish now.) 

Go West is for the true Juicy girls who embrace freedom, fun and fashion. Gingham, florals with a clash of cheetah prints and eyecatching graphics, gives the feminine wear a daring dangerous twist. With influences from the rock era and the Bohemian glamour of the 70s, the latest collection feed the Juicy girl’s passion for the adventure more than ever.

For Valentine’s Day, Juicy Couture had a surprise collaboration with multimedia artist, Baron Von Fancy, to create a capsule collection of graphic tees and accessories bearing Juicy catchphrases in Von Fancy’s signature, bold, hand-printed font. 

And to bring fun to spring shopping, Juicy Couture also introduced a beachwear collection - Spring Break, letting the Juicy girl strip down to lighter, layered looks for days on the beach and nights out to the town.

To celebrate Juicy Couture Sports, the label collaborated with Stretch City to offer guests a complimentary Dance Yoga session curated by the co-founders of Stretch City, Yun Ng and Liv Lo accompanied by DJ Amanda Ling.

Donning a leopard-print sports bra with yoga pants from the Juicy Couture Sports collection, Liv Lo, accompanied participants in the session, inspiring them to reach their fullest potential and thoroughly experience the unwinding benefits, showcasing the full collection of tread-driven silhouettes, including sports bras, tanks, tees, sweatshirts, jackets, shorts and leggings. Customers can now “Choose Juicy” for nearly every aspect of their day.

Mixing upbeat music with yoga movements, guests at the event were given an excellent treat to Singapore’s first ever Dance Yoga session and were more than inspired by the new creation. The 45-minute session saw participants following through various yoga moves, alongside live electronic music provided by talented DJ Amanda Ling.

About Stretch City
Stretch City is a yoga lifestyle website listing studios, shops, restaurants, events, and promotions related to wellness and eco-living in Singapore. ‘Yoga’ is a Sanskrit word that, in literal terms, means ‘union’ (yog). Stretch City unifies that which is yogic while ratings and reviews advise users on which locations are the leading health service providers and why.

Juicy Couture’s Shop Address 
Unit 03-03 Takashimaya S.C, Ngee Ann City Tel: (65) 6736 3597 
Unit B2-86/87 The Shoppes at Marina Bay Sands Tel: (65) 6688 7990


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