Tiger Beer Collaborates With Victo Ngai and DJ Virman from Far East Movement For A Chinese New Year With A Twist

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Hi Huneybees,

Chinese New Year is drawing near and it's time to celebrate with friends and families with a toast! What better way to do it than with our Singapore's highly acclaimed Tiger Beer?

Victo Ngai

Usher in the Year of the Horse by bringing to life “新春展鸿图”, symbolising “To Fresh Beginnings”. Tiger Beer commissioned award-winning illustrator, Victo Ngai, who was recently recognised by Forbes as one of the 30 under 30: The Best of Art and Style personalities for 2014, to produce two artworks for the festive season - featuring the iconic Tiger Beer pint bottle and can, each artwork includes different ethnicity and fashion styles, as well as eight hidden horses.

Other than that, there's also the #TigerTwist, a collaboration between Tiger Beer and DJ Virman from Far East Movement.

DJ Virman from Far East Movement.
To put an entertaining twist on the traditions of Chinese New Year, Tiger Beer has collaborated with DJ Virman from internationally acclaimed hip hop group Far East Movement, known for their hits ‘Like A G6’ and ‘Live My Life’. Together with his brother, DJ E-Man, the duo is set to create the world’s first Chinese New Year dance anthem entitled #TigerTwist.

From 7 to 31 January, fans can upload their dance moves to social networks with the hashtag #TigerTwist. The best video submissions will be shortlisted by DJ Virman and DJ E-Man and compiled into a full music video which will be launched on the first day of Chinese New Year, 31 January 2014.

Look out for it on Tiger Beer’s Facebook and YouTube channel (http://www.youtube.com/user/tigerbeer). The #TigerTwist track is also available as a free download via SoundCloud (http://bit.ly/tigertwistmp3).

“Chinese New Year marks a fresh and positive start for Tiger Beer and for Singaporeans alike – and we want to usher in new beginnings through a series of celebrations that pack a modern twist. By collaborating with the best talents across music, arts and culture, Tiger Beer is able to extend the festive spirit beyond the traditional sphere to further build a connection with young adults and fans of the brand." --- Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.

Tiger Beer’s Festive Promotions – Chance to Win 1kg Gold Horse worth $70,000

This New Year, a lucky consumer stands to win a 1kg auspicious gold horse worth $70,000 commissioned by Tiger Beer. To qualify for the lucky draw, customers will need to purchase three bottles of Tiger Beer (633ml) and send the horse crown caps to APBS.

Consumers can share a piece of the limited edition artwork by Victo Ngai through the 24-can festive packs sold at all leading retail supermarkets. Limited quantities of the Tiger Beer festive pack contain a gift-with-purchase “财富马” (Fortune Horse). Additionally, with every three 24-can packs purchased at Tiger supermarket roadshows, consumers can take home a limited edition “ 财源滚滚” (Prosperity Horses).

Celebrate with Tiger Beer in the Heartlands

To bring the festivities to Singaporeans, a series of roadshows will also be held from 16 to 26 January 2014 at selected coffee shops, where patrons are able to meet “财神爷”(Fortune God) and receive special Tiger Beer trinkets.

With every six bottles of Tiger Beer (633ml) purchased during the roadshows, consumers will have an opportunity to enter a “Fortune Grabbing Booth” where they can win prizes ranging from Tiger Beer premiums to $88 Ang Baos.

For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and Facebook page at www.facebook.com/TigerBeer.sg.


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