Goldheart Love Atelier Is Now Officially Opened

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Hi Huneybees,

It was a joyous celebration as Goldheart officially launched Love Atelier at the heart of the Jewelry Street @ ION Orchard. The grand opening was graced by Mediacorp artistes - Desmond Tan and Rebecca Lim at the ribbon cutting ceremony.

Love Atelier is Goldheart’s latest expression of their brand value of luxury with meaning.  At this romantic haven of jewellery, love-birds at all stages of courtship can look for the special gift of Love as well as  the modern men can also look forward to a dedicated men's jewellery showcase.

Desmond Tan and Rebecca Lim joined Ms Toni Chew, Business Director of Goldheart Jewelry and Ms Iris Tan, Assistant Brand Manager, in the ribbon cutting ceremony.

After a brief ribbon cutting ceremony, we were invited into the Love Atelier to look at some of the exclusive designs that will retail only at the Love Atelier.

The new designs from the Felicité Wedding Band collection were also unveiled at the opening. The Felicité Bond is named as a tribute to the vow a married couple takes and its designs draw heavy inspiration from the masculinity and femininity of the couple. Modern and edgy, these rings are perfect for contemporary couples who wish to make a statement.

Felicite Beam

Celestial Meridian
Celestial Meridian
Intimo Plush
Intimo Plush
We were also treated to a bridal fashion and jewellery showcase that was soon presented by Goldheart and well‐known bridal designer Ted Wu, based on four different characteristics that encapsulates the modern bride ‐ "Devoted", "Romantic", "Blissful" and "Decisive". Each of these looks are inspired by the essence of Goldheart’s four key wedding bands collections.

Designer Ted Wu with his models.

The Devoted Bride

Dressed in a resplendent streamlined heart‐shaped bustier ball gown with a full tulle skirt in champagne, the Devoted Bride took the runway first. She believes in the importance of spending quality time together so
as to nurture everlasting happiness in her relationships. Intricate lace appliqué adorning the bodice of the dress are a visual representation of the little pockets of time she meticulously carves out of her day to
devote to her loved one.

Completing her look is Goldheart’s Celestial® Meridian wedding band paired with the Celestial® necklace, bracelet and a sparkling Celestial® Zenith solitaire ring. The world’s first 73‐faceted star diamond, this
Celestial® collection epitomises her desire with its promise of eternal romance just like the supreme luminosity of the brightest star. Her devotion is further cemented with the Pure Blue concept in the wedding
band that is also unique to Goldheart, as this Celestial® wedding band is embedded with a blue sapphire in the inner ring shank that represents the purity and fidelity of true love.

The Romantic Bride

The Romantic Bride brings her relationship to the next level by connecting on an intimate, intellectual and
spiritual level. Goldheart envisions the romantic bride walking down the aisle in a French corded lace A‐line gown with a built‐in streamlined silhouette. The sensual French corded lace encasing the bodice of the dress adds depth to the fluid silhouette making her a vision of beauty and sublime elegance.

To best portray her love story, the romantic bride wears the Intimo Plush wedding band as the Intimo collection is crafted to evoke the intimate touch of a loved one, embracing sublime love with its luxurious finish. Completing her look is a delicate yet dazzling necklace encrusted with brilliant diamonds and lustrous pearls together with a matching bracelet and earrings that captures her sensuality and femininity.

The Blissful Bride

The Blissful Bride radiated an intense love that is testament to the joy and unwavering commitment in her relationship as she sashayed down the runway. Outfitted in a gorgeous tulle ball gown with sheer tulle
overlay as straps, this breath‐taking dress complemented the bliss emanating from her being.

Her love story is best expressed by the Goldheart Felicité Beam wedding band that features a distinguished striped pattern running round the circumference of the band. The Felicité Beam collection is dedicated to
couples who intend to commit their lives to bringing happiness to each other. Anchoring the look was an impressive heart‐shaped diamond necklace as well as a diamond bracelet and a pair of hoop earrings.

The Decisive Bride

Like a rock that does not waver, the Decisive Bride’s love runs strong and deep. The final bride enthralled guests with her sashay as she took the runway in a sublime mermaid gown in duchess satin. The bodice is ruched with pure silk and the bride’s shapely silhouette is highlighted and accented by the sleek lines that run down the dress. Cinched with a belt of sequins and beads, the dress displayed her magnificence and beauty in all its glory.

A Decisive Bride’s unique brand of love can only be matched by Goldheart’s fully customisable Il Regalo wedding bands where her creativity and love is expressed through the design process. An exquisite diamond necklace and bracelet set completes her look.

So, after the presentation, it was shopping time. Guests were encouraged to find out which bridal category they belonged in by simply answering 8 questions in Goldheart’s Love and Romance Quiz on their official Facebook page.

Here's more of the jewelry you can find in the Love Atelier....

And if you are planning to make some purchases, don't forget to check out the promotion below...


From now till 15 December 2013, purchase a pair of wedding bands from Goldheart and be rewarded with a host of exciting gifts that include jewellery and lifestyle treats! Plus, every S$800 nett spend on a pair of wedding bands gives couples a chance to win a 6D5N romantic white winter stay at Club Med Sahoro in Hokkaido, Japan. 

With such attractive gifts waiting to be given away, there is no better time to shop and celebrate with Goldheart!

1. Limited Edition Ring Box OR Ring Pillow
2. Gift voucher pack comprising vouchers and pampering lifestyle treats from:
o $250 Goldheart Jewelry gift voucher
o Givenchy Make‐Up/Grooming service (For Her & For Him) voucher
o Hotel Fort Canning Weekend Deluxe room stay voucher worth $550++
o $200 cash Ideally Yours Photography voucher
o Artisan chocolate bars from Sins Chocolates
o 1‐for‐1 Full body massage from RN Spa
o TOUCHE Elite complimentary treatment worth $185
o Dreamweavers Wedding invitation and Favours voucher
o Sparkle Live Music live band package
*Terms & Conditions apply. While stocks last. 


Couples stand to win a 6D5N romantic white winter stay at Club Med Sahoro in Hokkaido, Japan with
every S$800 nett spend on a pair of wedding bands, limited to a maximum of 10 chances.

Goldheart Love Atelier
ION ORCHARD 2 Orchard Turn ION Orchard #B2‐65, S(238801) 
Tel: 6509 8832


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