J.Lindeberg Concept Store Opening Party @ Suntec City

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Hi Huneybees,


J.Lindeberg opened its doors at the all new store in Suntec City this August. Together with the opening party, we also previewed their AW13 Men's Collection during the opening party. Hubby sure had a fun time shopping that night as this was his favourite brand when it comes to golf clothings...


Inspired by the Stockholm City Library (by Erik Gunnar Asplund), the collection fuses modern details with elements of traditional tailoring for a look that is rooted in modernity. The colour palette is formed around the rich colours found within the interior of the library; the traditional library desk lamps, contrasted with intense burgundy, deep plum tones and saturated reds. Intense blues and midnight navy complete the colour spectrum, with reference to the dark library interior, accompanied with flashes of gold and silver through metal detailing and hardware.


This season's collection sees structured shapes, colours and patterns inspired by the staircase or exquisite windows found within the library. The sculptured and fitted tailoring makes the male models look so sharp and smart!



Ladies, fret not. They also have Golf Wear for the Women too! I bet after seeing those pieces, you would wana get a few pieces for yourself, even though you are not a golf player...


J.Lindeberg’s Celebrity Spokesperson and MediaCorp artiste - Tay Ping Hui also graced the event, drawing even more crowd to the store.


About J.Lindeberg
Founded 1996 in Stockholm by Johan Lindeberg with a vision to  challenge the establishment of the fashion and golf industry through an anti-conformist and rebellious business idea.
 J.Lindeberg was created as an 
affordable alternative to designer luxury brands and was a pioneer in the new contemporary premium market offering fashion forward  products, lifestyle focused marketing and effective PR.

The conservative golf industry was dominated by shapeless clothing, cotton fabrics and mass market sportswear. J.Lindeberg started a  modern movement in golf by introducing real fashion into the 
game, a slimmer silhouette and technical performance fabrics, treating golfers as stylish athletes. The game has since then never looked the same.

In 2010, J.Lindeberg launched a modern luxury ski collection, offering  the best performance fabrics available but with a tailored fit and  fashion forward designs, offering a product and a look not before available in the ski market.

Since 2012, the new private owners of J.Lindeberg, led by  Co CEOs Stefan Engström and Kristian Vinther, have embarked on an aggressive growth plan to further expand the brand in Europe,  North America and Asia.

J.Lindeberg is today established as a leading International Fashion House with its men’s and women’s fashion and sports collections available  in over 900 stores in 35 countries and a strong following amongst  the world’s biggest stars in music, film, popular culture and sports.


J.Lindeberg stores are located at:
Suntec City , #01-365, Tel: 6336 9921
Mandarin Gallery, #02-17, Tel: 6735 8955

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