Samsung Fashion Steps Out 2013

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Hi Huneybees,


The yearly Fashion Steps Out happened over the weekend, named as Samsung Fashion Steps Out 2013, the event was presented by Samsung and headlined with an array of models presenting the latest capsule collections from Ashley Isham, Joe Chia and Amaya Arzuaga at the exclusive opening segment of the Orchard Fashion Runway. 

Vodka before the show? Yipee!
The big players from Samsung.
Invited guests will be partying at ION2 before the Runway show, sipping cocktails specially concocted for the event at Bar BAZAAR, presented by Official Fashion Magazine Harper’s BAZAAR in association with EFFEN Vodka. Amongst those attending are artistes Bobby Tonelli, Joey Mead, Max Loong, Rebecca Tan, Teo Seng Loong and Wong Lilin.


After a few drinks and mingling, it was time for us to head over to the "runway" and get ourselves ready for the show...

We event got a sneak peek of the models before the show...

To mark the launch of the Samsung GALAXY S4 With LTE, these devices were featured alongside the models’ overall ensemble for a creative blend of fashion and technology and to demonstrate how the smartphone is the perfect companion to life’s special moments.


Designs from Fausto Puglisi.

Designs from Victoria, Victoria Beckham.


More than 170 models strut down Orchard Road (Yes, it was a traffic stopping event) sporting the freshest Spring / Summer looks and Fall / Winter styles from celebrated international and local brands like Fausto Puglisi; Victoria, Victoria Beckham; Coach; J.Press; Robinsons; Marks & Spencer; Adolfo Dominguez; Maria Grachvogel; and Blugirl.  
Designs from Coach.

Designs from J.Press.

The make-up and hair on the models that night was done by Shiseido and they were in the season’s trendiest colours and hairstyles.
Designs from Robinsons.

Designs from Marks & Spencers

Designs from Adolfo Dominguez.

Designs from  Maria Grachvogel.

It was such a great event, but I must say it was a little disappointing due to the management of it. Alot of the best moments were blocked by the huge truck and I must say media got the worst seat of them all at this fashion event. I mean, it would be great if we were given the heads up on the positions of the models?

Designs from  Blugirl.

At the end of the fashion show, we headed over to Coach for refreshments as well as some shopping of our own. Well, that's for the next blog post. 


Do stay tuned to Huney'Z World!
More photos can be viewed in my album here.


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