First Ever Non-Denim Levi's 501 Collection ~ Huney'Z World

Hi Huneybees,

Last weekend, I was at ION Orchard for the Levi's 501 Interpretation - Celebrity Interpretation. It was to celebrate 140 years of the iconic Levi’s jeans and the event was graced by Felicia Chin, Tosh Zhang, Ya Hui & Ian Fang. They showcased their Levi’s 501 interpretation in a fashion parade, as well as a style up for the 8 DAYS Shirtless Guys based on their personal style interpretation, using Levi’s 501 jeans.

Attended the event with hubby and we right before the show, we got an opportunity to grab a picture with the celebs. On them are the latest Spring/Summer 2013 collection, a non-denim Levi’s 501 collection for the first time. Breaking with tradition, yet maintaining the product’s true essence and timeless spirit, the three-piece non-denim collection is available in true chino, chalk blue and mineral red. The brand will also unveil the next generation in Levi’s 501 jeans, which feature subtle and thoughtful changes to the design aesthetic, tailoring the product for the pioneers of today.

In the midst of playing games with the audience and fashion shows, the next generation of Levi’s 501 jeans and non-denim pants did it's magic on the stage too. The celebs wearing them had a slightly tighter silhouette, more comfort around the waist (Come on! Tosh, even breakdance in it!).

The latest jeans will feature slightly larger pockets to store your latest smart phone, and have a shallower yoke for a cleaner aesthetic. They also feature stronger stitching and reinforced belt loops, inseams, buttonholes and cuffs. Craftsmanship and authenticity remain at the forefront, which is why Levi’s 501 jeans also improve with age – molding to the contours of the wearers body overtime and creating a bespoke fit and finish for this perfect classic and timeless jeans.