TANG+CO launches Fall/Winter'12 Collection With Store Transformation

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Hi Huneybees,



TANG+Co (a lifestyle concept boutique with a comprehensive range of new luxury fashion selections of premium ready-to-wear apparel, exquisite shoes and handbags as well as unique accessories), recently launched their sneak preview of their upcoming Fall/Winter'12 Collection at 1-Altitude. With the luscious treat of drinks and canapes, we were treated to a fashion show of the upcoming collections.


Drinks with strong breeze and wonderful view at Level 63, what a way to chill out...


 The fashionistas... :)

We headed downstairs for the fashion show...
With a series of new international labels (MM6 by MAISON MARTIN MARGIELA, CHALAYAN GRAY, .NORMALUISA, FLYNOW, ROQUE by ILARIA NISTRI, KOONHOR, ALBERTO GUARDIANI, BELLE by SIGERSON MORRISON, MARC BY MARC JACOBS, SEE BY CHLOE, JIL SANDER NAVY, KARTELL, etc), TANG+Co aims to showcase a comprehensive range of new-luxury fashion selections, anchoring the store’s reputation as a purveyor of style.



Here’s a preview of some of the exciting brands that are coming at TANG+Co this Fall/Winter ’12.

TANG+Co Women









MM6 by Maison Martin Margiela
MM6 stands as a complimentary vision of the Maison Martin Margiela on femininity. Often, though not always, less conceptual, these garments draw their inspiration from day to day and more casual moments of life. The Fall ’12 collection takes inspiration from military and sportswear executed in Nordic echoes. Long and structured shapes characterize the outerwear, while dresses & pants are reminiscent of last season’s very feminine touch.





.normaluisa
Hailing from Milan, .normaluisa creates pieces that exude a fresh, young, bon-ton style, and is known to re-invent satin fabrics that make clothes youthful, girly and more appealing to the younger woman.
By using softer satin and chiffon fabrics, as well more structured materials for well-constructed dresses and skirts, the .normaluisa collection for Fall ‘12 showcases fun work wear pieces that have a good mix of relaxed chic pieces.








Chalayan Gray
Two-time winner of the British Designer of the Year award, Hussein Chalayan an arrival in Singapore in the form of the Chalayan Gray Fall/Winter ‘12 collection.
For the coming fall season, Chalayan Gray features a series of light, amorphous, flowing pieces that are given stylish draping details. Colors used in the fall collection include neutral to dark shades with bursts of aquatic blue printing patterns.







koonhor
koonhor was founded by Koon Lim and Catherine The, who met while they were still students at New York Fashion Institute. Both partners have strong technical design backgrounds, explaining well-constructed pieces that have a synergy of masculinity and femininity.
The design philosophy of koonhor is to create alluring women’s wear for the modern woman that is both effortless and bold in its appeal. For their Fall ‘12 collection, koonhor is putting its focus on clean, classic and refined silhouettes, together with some signature pieces that integrate form with functionality. Design motifs also include the very in-style symmetrical embroidery prints which add a touch of fun to the structure of the clothes.


 Fly Now

Roque by Ilaria Nistri


Other new apparel labels at TANG+Co Women

  • Fly Now
  • Tze Goh
  • Girl. by Band of Outsiders
  • twenty8twelve
  • Thakoon Addition
  • Roque by Ilaria Nistri

Tibi


Tara Jarmon
Existing labels at TANG+Co Women

  • 120% Lino
  • Antik Batik
  • Attic & Barn
  • Tibi
  • Tara Jarmon

TANG+Co Men



Thom Browne
Starting his fashion design career with Club Monaco, Thom Browne has been one designer to have broken all the rules of modern men’s tailoring and one could even say, revolutionized it.
His signature look, which has already developed a loyal following, consists of a three-button short suit made with precision. Thom Browne’s clever use of proportions has also made his designs very popular among men today, helping his signature line to grow with each season.



Orlebar Brown
Aimed at the modern jet setter or traveler, Orlebar Brown offers essentials for smart holiday travel. Their pieces have such a flexible design that one can wear them to the beach or pool and still look smart enough for a drink later in the evening. The brand now focuses more on chic resort wear, aiming to redefine the concept of resort wear itself.

Band of Outsiders
Sharing the same name of the 1964 French new wave film, Band of Outsiders’ designer Scott Sternberg aims for a preppy feel running throughout its entire collection. Creations take classic all-American staples and sportswear, subtly reinterpreted to result in a collection that is familiar yet given a different spin.

Raf 1995
Belgian designer Raf Simons for Raf 1995 has been touted by the international press as one of the most important innovators in contemporary menswear. Raf Simons brings a deep edginess into menswear pieces by cleverly combining strongly-cut classic menswear with sharp lines. His style of menswear has been strongly influenced by youth culture and has been described as that of “tortured youth” or “live fast, die bohemian”.

Maison Martin Margiela
Maison Martin Margiela’s designer Martin Margiela has never been seen to attend his own shows, nor conduct face-to-face interviews. In fact, he has purportedly never been photographed, earning him the nickname of the Invisible Man.
While he has been invisible to the public, his designs have definitely been seen and loved by many. He has had a widespread influence in fashion, especially when he pioneered and launched the idea of distressing garments, a design technique still widely used today.

Other new apparel labels at TANG+Co Men

  • Tween
  • Timo Weiland
  • visvim
  • Maison Kitsune

Gaspard Yurkievich

Bill Tornade

Existing labels at TANG+Co Men

  • Gaspard Yurkievich
  • Bill Tornade
  • Armand Basi
  • Greyhound Original
  • David Mayer Naman
  • Surface To Air

TANG+Co Accessories





Alberto Guardiani
Inspired by a dynamic, contemporary style, Alberto Guardiani shoes feature materials and details with an authentic fashion slant, exhibiting the brand’s elegant and artisanal approach.
The Alberto Guardiani Lipstick Heel collection adds a mark of elegance to the functional comfort that remains the brand signature. Blending two cult objects for any woman – stiletto heels and lipstick, this pump builds on the idea that fashion should celebrate women and their passions. This iconic shoe is celebrated by the most renowned international magazines and is now a must-have for true fashionistas and shoe-addict celebrities such as Katy Perry and Lana Del Rey.

Rupert Sanderson
Founded in London, Rupert Sanderson’s desire to create beautiful sexy shoes for women derives from a deep feeling for fashion and a love in making beautiful, luxurious objects that are considered fashionable. Rupert Sanderson shoes are also worn by the world’s most glamorous and high-profile women such as Kate Middleton, Gwyneth Paltrow and Anne Hathaway.

Rupert Sanderson’s new Autumn/Winter ‘12 collection is a feast for the senses, in which he evokes iconic images from the past and makes them his own. Palettes of warm winter hues and futuristic metallics are mixed with strong, rich blacks and brought out in textured leathers.

Belle by Sigerson Morrison
Sigerson Morrison, founded by designers Kari Sigerson and Miranda Morrison in 1990, has a long-standing reputation for stylish, simple, clean, modern design. In addition to the primary Sigerson Morrison line of urban-chic shoes and handbags, the team launched a diffusion line, Belle by Sigerson Morrison, in 2004. Today, Sigerson Morrison is sold through high-end retailers such as Bergdorf Goodman, Barneys and Harvey Nichols, as well as three directly-operated stores in New York and Los Angeles.




Marc by Marc Jacobs
Marc by Marc Jacobs is a hugely popular, little-sister line for Marc Jacobs, featuring collections that are comparatively affordably edgy and retro mass-market pieces. Bright colours, large prints and oversized embellishments add a touch of whimsy to an urban wardrobe. Accompanying accessory lines include bags with decorative yet utilitarian pockets and metalware, and shoes ranging from stylish boots to endearingly quirky ballet pumps.
Today, the collection continues to grow exponentially, including shoes, handbags and other signature accessories. Marc by Marc Jacobs has now ventured across the Far East, including Hong Kong, Taiwan, Japan, Korea and Singapore.




Jil Sander Navy
Combining radical femininity with true comfort, freedom in movement, and natural ease, Jil Sander Navy gives a relaxed feel in a casual and approachable aesthetic that is the sophisticated signature of Jil Sander.
Effortless chic and unpretentious luxury in its essentials imparts the original sober modernity of Jil Sander, which has now become informal and easy to wear while remaining loyal to the brand’s purity.



See by Chloé
Born in 2001 and following in the footsteps of its more sophisticated older sister, See by Chloé is the hip urbanista’s definitive alternative wardrobe. More youthful and casual, it still remains ultra-feminine with a heavy dose of rock-chic that Chloé fans love, and manages to inject elegance and glamour into an everyday wardrobe.

Guglielmo Rotta
Offering a comprehensive range of well-known, Italian-made ladies footwear, the brand is characterized by Guglielmo Rotta’s passion for craftsmanship, attention to detail and research of materials combining comfort, elegance, and taste to create the ultimate feminine look.
The Guglielmo Rotta Fall/ Winter ‘12 shoes is a natural continuation of its Spring/Summer ’12 collection, presenting its unique interpretation of leather bows and colour blocking suited for Fall.

Kartell
Established in 2008 as the natural diversification of the Kartell brand philosophy, the Kartell à la mode design combines technological innovation and the use of thermoplastics that distinguish the Milanese company, marking it as a democratic luxury, lifestyle and transversal brand.
Kartell x .normaluisa – Open-toed sandals boasting a 9-cm wedge heel that is elegantly slim with a sinuous feminine shape. Made of plastic for softness and flexibility, in a range of solid colours and duotones.
Kartell x Moschino – The collection of BOW WOW ballerinas designed by Moschino and produced by Kartell offers a colourful, light and comfortable collection made of very soft thermoplastics.
“TANG+Co is introducing a new and extensive collection that features signature items from what I feel is a very exciting lineup of brands. Carrying Asian designers like Koon Hor and Tze Goh along with international designer labels is a particular point of pride for us, and also symbolic of TANGS’ own status as an Asian brand that can excite internationally as well as locally" --- Juliet Ting-Willcox, Senior Vice-President, TANGS Stores Singapore.

TANG+Co can be found:

  • LEVEL 2 & LEVEL 3 310 ORCHARD ROAD 
  • 290 ORCHARD ROAD #02-12 PARAGON


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