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| Taiwan’s renowned gift brand, BlueBird Travel, opens its first overseas flagship store at Jewel Changi Airport in Singapore. |
If you are snack lover like me, you may want to add this to your must-visit list the next time you’re at Jewel.
Taiwan’s beloved gifting brand BlueBird Travel has officially opened its first overseas flagship store in Singapore, marking a major milestone as the brand celebrates its 10th anniversary and begins its global expansion journey.
Known for reinventing traditional egg rolls into indulgent filled creations, BlueBird Travel arrives with its most iconic flavours - the bestselling Pork Floss Egg Roll and the playful Bubble Tea Egg Roll, while also introducing a Singapore-exclusive Lemon Egg Roll created specially for local taste buds.
Located within Jewel Changi Airport, the flagship store is hard to miss. The space is inspired by what the brand calls “egg roll aesthetics.” Oversized hanging lights mirror the shape of egg rolls, glowing in warm caramel tones that echo the golden layers of freshly baked pastries.
It’s polished, inviting, and unmistakably on-bran, the kind of retail design that makes you pause mid-walk, and possibly walk out with a gift box!
From Taiwan Favourite to Global Sensation
Over the past decade, BlueBird Travel has grown into one of Taiwan’s most recognisable gift brands, with 17 stores islandwide and internationally recognised ISO 22000 and HACCP food safety certifications.
The brand is also a designated gift provider for the prestigious Golden Horse Awards, often referred to as the Oscars of the Chinese-speaking film world, further cementing its reputation for quality and craftsmanship.
At the heart of BlueBird Travel is a simple philosophy: delivering warmth, creativity, and everyday joy through beautifully made snacks. Its signature filled egg rolls completely transform the traditional crispy wafer into something far more indulgent, layered with inventive fillings that appeal to modern, globally curious palates.
Why Singapore Was Chosen as Its First International Stop
Singapore wasn’t selected by chance.
Local consumers already have a strong affinity for classic flavours like pork floss, milk tea, and peanut, making the market a natural fit for BlueBird Travel’s hero products.
Earlier this year, the brand tested the waters with a pop-up store that quickly generated repeat purchases and enthusiastic feedback. The response proved what the brand had hoped - Singapore was ready and the flagship store is now a confident long-term commitment to that growing fan base.
What to Try: The Signature Filled Egg Rolls
If this is your first encounter with BlueBird Travel, start with these three.
Pork Floss Egg Roll
A satisfying balance of savoury and sweet, this flavour combines fragrant pork floss with a rich, eggy crunch - a timeless pairing that rarely disappoints.
Bubble Tea Egg Roll
Yes, you read that correctly. Inspired by Taiwan’s world-famous drink, this creation captures the creamy notes of milk tea alongside chewy boba-style pearls for a surprisingly fun textural contrast.
Singapore-Exclusive Lemon Egg Roll
Developed specially for the local market, this flavour delivers a lighter, citrus-forward profile with a clean sweet–tart finish that's ideal for those who prefer refreshing treats over heavier ones.
More than just new flavours, the launch signals BlueBird Travel’s commitment to localisation while staying true to its Taiwanese roots.
Perfect Timing for Festive Gifting
With Lunar New Year around the corner, BlueBird Travel is also introducing curated gift sets that's ideal whether you’re visiting relatives, attending gatherings, or simply upgrading your snack drawer at home. You get:
- Beautiful packaging
- Crowd-pleasing flavours
- Travel-friendly
Consider your festive gifting sorted.
BlueBird Travel is located at Jewel Changi Airport, #03-210.
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