Christmas shopping just got a whole lot more magical. This holiday season, Play Nation is turning Singapore and Malaysia into a festive wonderland filled with character pop-ups, collectible drops and heart-melting gift ideas that are perfect for sharing a little joy.
Featuring beloved favourites from Sanrio, San-X, Care Bears, LINE Friends and more, this is Play Nation’s biggest year-end celebration yet and it’s packed with tons of cutesy feel-good surprises!
The festive takeover officially kicks off with Care Bears spreading warmth and cheer at Marina Square from 22 November. The exclusive Care Bears Wishes From The Heart Pop-Up Store is a dream stop for fans and gift-hunters alike, offering limited-edition merchandise, bundle deals and hands-on experiences that make Christmas shopping extra meaningful.
Highlights include the ultra-soft Furry Laptop Sleeve at S$39.90, designed to bring comfort wherever you go, and the Plush Phone Clip at S$19.90, now returning with a brand-new Good Luck Bear design to add a sprinkle of positivity to everyday life. You can also personalise your very own keepsakes at two Pick & Mix Bars, creating canvas straps with themed patches or tumblers dressed up with matching accessories.
The festive fun doesn’t stop there. You can look forward to live Care Bears meet-and-greets, balloon giveaways on launch day and every Friday to Sunday while stocks last, along with surprise treats, gifts-with-purchase and bundle deals throughout the season until 4 January.
Ready-made gift bundles featuring everyone’s favourite bears are also available at S$50, S$80 and S$100, making last-minute gifting a breeze. With tiered gifts like holographic bags and sticker packs available with minimum spends, it’s a pop-up that truly rewards the spirit of giving!
Across Singapore, Play Nation’s new Play Market stores at FairPrice Xtra Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity continue the festive cheer with cheerful character displays and playful photo spots.
Coming in December is the magical “Make A Wish” wall, where shoppers can grab a wish card, colour it in, write their holiday wish and add it to the interactive display. To sweeten the season even more, Play Nation is giving away a special holiday treat to five lucky winners through a digital lucky draw.
Simply scan the QR code in-store to participate. Winners will be announced on 19 December via Play Nation and FairPrice’s social channels.
If holiday travel takes you to Malaysia, Rilakkuma fans won’t want to miss Rilakkuma Dolce Christmas at Intermark Mall in Kuala Lumpur. Running now till 4 January, the mall transforms into a whimsical, dessert-inspired wonderland starring everyone’s favourite laid-back bear.
Shoppers can receive a limited-edition San-X Blind Box with every RM380 spent at the San-X Marketplace or RM450 spent mall-wide, while a festive Rilakkuma Christmas plushie is available at a special price of RM69 with RM120 spent mall-wide. With charming décor, seasonal displays and exclusive collectibles available while stocks last, it’s a must-visit festive stop.
For those hunting for giftable collectibles, Play Nation’s holiday lineup delivers plenty of sparkle. The Sanrio Characters Festive Bubbles Blind Box series, priced at S$18.90, features nine buildable baubles that double as Christmas décor and mini keepsakes. Each bauble lights up with motion and reveals a tiny festive scene inside, starring Sanrio favourites like Hello Kitty as a jolly nutcracker, My Melody enjoying a festive feast, Kuromi cozied up with cocoa, and sweet treats shared by Cinnamoroll and Pompompurin.
LINE Friends fans can look forward to the K-Blocks Mart Collection at S$17.90, which reimagines Korean convenience store snacks as adorable mini builds, from Brown Cup Ramyeon to Cony Spicy Rice Cakes and Leonard Banana Milk.
When it’s time to wind down, the LINE Friends Slumber Party Blind Box series at S$15.90 brings Brown and friends into cosy bedtime scenes complete with skincare routines, gaming nights and even sleeping on the moon, all lighting up with a tap for a touch of bedtime magic.
Adding even more warmth to the season, San-X’s Rilakkuma Festive Collection Plushies arrive dressed in charming holiday cake-themed outfits. Priced at S$39.90, these soft and comforting plushies featuring Rilakkuma and Korilakkuma make perfect cuddle-worthy gifts. Fans can also collect the Rilakkuma Honyagurumi Plush Keychain Blind Box series at S$15.90, featuring four new adorable designs to discover.
Alongside these new festive releases, returning fan favourites like Sanrio Pikku! A Miniature World, Sanrio Jetset Journeys and the Peanuts Dawn/Dusk Blind Box series are also back on shelves!
Play Nation’s festive drops are now available islandwide at major retailers including FairPrice Xtra, selected FairPrice outlets, FairPrice Finest, FairPrice Xpress, Cheers, Takashimaya, Toy “R” Us, Don Don Donki, 7-Eleven and more, while stocks last.
Whether you’re shopping for a fellow fan, building your own collection or simply sharing a little holiday magic, Play Nation’s festive playgrounds make gift-giving feel extra special this Christmas. ✨🎄.
Follow @playnationsg on Facebook or Instagram for drop dates, news, and more festive surprises ~~~
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