Embrace Your Wild Side with UNO®'s Exhilarating New Launch

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Hi Huneybees,




Ever played UNO®? It's been my go-to card game for ice breakers at social parties and gatherings. It was first introduced in 1971, going through several different versions; and today, UNO® is now available in over 80 countries with various innovative card-based and digital games.




Recently, Mattel, Inc announced the launch of their UNO® All Wild™ Card Deck. Consisting of only wild cards, this unpredictable and creative deck will put a new spin on the game night classic.


“This exciting twist on the traditional UNO® card game is yet another milestone on our innovation journey. It is a testament to our brand purpose of becoming more inclusive. As the number one card game in the world, UNO® has transcended time, language, culture and age, and has since evolved into the cultural phenomenon it is today. Riding on the momentum from UNO®’s 50th Anniversary last year, the brand combines current insights, trends and meme culture to bring our consumers fresh ways of playing the game.” --- Ray Adler, Global Head of Games, Mattel, Inc.

New Rules
The UNO All Wild™ variation does away with the usual coloured and numbered cards. While there is no matching of number or colour like regular UNO®, it is definitely not as easy as it sounds.
 
Get ready to challenge your friends and family with the UNO All Wild™ Card Deck and explore the limitless possibilities! Players are dealt a hand from a deck of 112 cards. Taking turns, players play Skip, Double-Skip, Draw, Targeted Draw, Reverse and Hand Swap cards until they get rid of all their cards. This edition is as addictive as it is exhilarating and makes a great gift for players 7 years and older.


Exciting Promotions
⬤ All other range of UNO® cards including the all-new UNO All Wild™ card deck - priced at S$11.90, are available at all Toys'R'Us stores, leading departmental stores, Popular Bookstores, OG stores, Mattel Official Shopee Mall, and Lazada Mall.

⬤ For a limited time, UNO® fans can redeem an UNO All Wild™ Limited Edition Pouch with a minimum purchase of S$40 on Mattel games.
*Only available at Popular Bookstores, OG stores, and online at Mattel Official Shopee Mall and Lazada Mall.

 

For more information, visit the UNO® website, or follow @UNO on Instagram and Facebook and @realUNOgame on Twitter for more updates.





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