G-SHOCK Launched New Watch With Against Lab

Hi Huneybees,

If you are a G-SHOCK fan, here's a SEA exclusive one for you. Coming June, the G-SHOCK DW-6900AL22, is a limited-edition collaboration between Casio and Against Lab. Against Lab is founded in Kuala Lumpur, Malaysia in 2015 with limited resources and armed to go against the norm. The brand represents the spirit of the underdog. All endeavor, no surrender. Against Lab offers various clothing and accessories made through the love for streetwear culture.

DW-6900 was first released in 1995 as the first G-SHOCK to feature an EL backlight. The backlight’s ability to display text or a symbol became a popular feature. Also, the series won fans as a “Triple Graph” model and has remained just as popular to this day. 

Taking inspiration from the superhuman mental toughness of folks who wake up and ride their motorcycle to work, enduring the heat, rain, and occasional road bullies. This collaboration embodies the ultimate Malaysian spirit - The Grind. 

Anytime is the right time to grind. 

Motorcycle culture is one of many strong identities of Malaysian society. The motorcyclist spirit reflects the ethos of G-shock, both built by toughness. Almost every Malaysian has their own experience with a motorcycle - Meant to be cheap, easy to maintain, and reliable. A small motorcycle is used as a tool for conducting business. Name any task, and it has probably done it.

 

The design language of motorcycle components is adopted as the main design element for this collaboration. The overall look may be matte black and but it's the subtle details that appeals. Look closely and you can find that the watch has grain effects, almost like a tire and there's the custom "AGAINST" tire tread graphic and the brand slogan "ALL ENDEAVOUR, NO SURRENDER", printed along the watchband. 

The surprise easter egg is the "AGAINST" mini logo font on the watch face, accompanied by a hidden "A" logo backlight; alongside the special engraving on the Case Back. The metal chrome watch face resembles the material of motorcycle exhaust pipes, while the orange outline is the colour of signal lights. Finally, the whole concept is completed with the engraved steel backing of AGAINST LAB's brand mascot, "A-Man".

This watch series will be available at https://gshock.casio.com/sg/ and in all G-SHOCK stores in June 2022. Please sign up for CASIO ID at https://www.casio.com/sg/casio-id/ to be updated with the latest information.

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