Wella Launches New Hair Color Series - Illumina Color Japan in Singapore

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Hi Huneybees,

For those who love to colour their hair will know that it can be a painful process, leaving our hair dry and "crispy". Wouldn't it be nice if there is a hair dying process that can give us gorgeous hair colour and leave hair smoother and more radiant?

Yes! There is such a solution now! Wella Professionals, a brand under Coty Professional Beauty, the professional division of Coty Inc., known for its portfolio of leading salon brands such as Wella Professionals, System Professional, ghd and OPI has launched its new colour range Illumina Color Japan in Singapore. This is the brand's largest innovation and is uniquely formulated in Japan, designed specifically for the Asian hair and tested on Asian hair.

This revolutionary professional hair colour range leaves hair smoother and more radiant – even after several washes. Through the patented Trilumina Balance Technology, it expresses the translucent colour and by Microlight (EDDS) technology, it keeps hair conditions (virgin-like hair) in pristine quality, reducing hair fall with up to 40% less cuticle damage.

To launch and introduce Illumina Color Japan to Singapore, Wella Professionals also introduced its Wella Dream Team, consisting of the most creative talents across Southeast Asia and Korea with Jaron Lu, of 99 Percent Hair Studio, its creative director and owner of four salons in Singapore. 

The Dream Team will be sharing their ideas, inspiration, and creativity to unleash the full power of the Wella Professionals brand as advocates of the Wella Professionals brand. In Singapore, we will have Jaron sharing his creative expertise with hairstylists across the region, inspiring them on their journey with Wella. 

The brand also launched its repairing hair treatment, Wellaplex to accompany Illumina Color Japan. Done together in the salon, both Wellaplex and Illumina Color Japan provide the most luminous colours and help to retain hair’s natural bounce and vigour.

If you are interested to give the Wellaplex and Illumina Color Japan, you can head over to 99 Percent Hair Studio. Below are their salon details, stay tuned to Huney'Z World as I will be giving the Illumina Color Japan a whirl too...


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