4FINGERS Collaborates With God of War In A Month-Long Epic Journey

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Hi Huneybees,

Kratos and his son Atreus are back! Following the death of Kratos' second wife and Atreus' mother, they journey to fulfill her promise and spread her ashes at the highest peak of the nine realms. This installment of God of War is set in Norse lands and for those fans of this game, you are in for a treat.

If snacking whilst gaming is your thing too, pop on over to 4FINGERS Crispy Chicken near you as they have collaborated with Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES), to celebrate the highly anticipated release of the latest installment of PlayStation® 4 video game - God of War.

From 20th April to 20th May 2018, the 4FINGERS x God of War campaign will kick off in 17 outlets in both Singapore and Malaysia. Diners will be treated to an immersive experience, featuring an impressive line-up of lucky dips, in-store gaming booths, photo backdrops, giveaways and lots of chicken! Whether you’re a God of War superfan or you’re devoted to crispy chicken, there’s something here for everyone.

While this may seem like an unlikely combination, 4FINGERS and God of War have more in common than you think. Much like the brave warrior Kratos, the brand strives to go against the status quo by serving their customers the freshest and crispiest chicken using only natural products. 4FINGERS is an advocate for the underdogs, often working with local artistes and organising events such as ‘The Local Motion’. By being loyal to their customers, there is a high level of engagement and positive interactions in-store.

Here’s what you can win:
  • Diners who purchase 4FINGERS’ “Wings of Power” Combo meal will get a chance at the Treasure Chest lucky dip to win the grand prize of a paid trip to the famous Electronic Entertainment Expo (E3) gaming conference in Los Angeles.
  • Other prizes include Limited Edition God of War PlayStation® 4 Pro consoles, copies of the God of War game, and other exclusive merchandise.

Singapore Outlets will also have these exclusive activities:
  • Starting with Orchard Gateway on Saturday, 21 April, 2 - 4pm, 4FINGERS has invited fans dressed as Kratos and Atreus to make in-store appearances across Singapore. 98.7FM Radio DJs Sonia Chew and Joakim Gomez will be conducting a live broadcast and engaging the crowd with fun activities from 2 - 4PM. Further fan dress-up appearances will be announced through social media.
  • Marina Square, Northpoint City, Orchard Gateway, and Tampines 1 outlets will have GAEM mobile console machines for customers to try out God of War.
  • The Jurong Point outlet will have a PlayStation®-branded booth where customers can experience the game as well.
  • At Northpoint City, “Runes of 4FINGERS”, a weekly clue-based hunt will be conducted. Participants will have to find and creatively pose with a hidden “rune” at Northpoint City for a chance to win God of War merchandise, Nokia 3310 3G mobile phones, and the latest Apple iPad (2018) Wi-Fi 128GB. The first ‘rune’ clue will be revealed on 4FINGERS’ Facebook page next Friday, 27 April, at 10:30AM.
  • The Marina Square and Northpoint City outlets will also feature a photo backdrop, where participants can snap powerful poses for Instagram and Facebook using the hashtag #WingsOfPower. The best posts will be rewarded with exclusive prizes.

I know I will definitely be hanging out at 4FINGERS, see ya there!

For more information on 4FINGERS:  Website | Facebook | Instagram

God of War (PS4 Exclusive, S$72.90) is out on 20th April at all PlayStation Authorized Dealers. Follow PlayStation Asia on Facebook and on Instagram for latest updates on God of War.

*God of War is rated M18 (Mature 18) by Singapore’s InfoComm Media Development Authority. 
Gameplay stations are intended for, and restricted to, persons aged 18 and above.


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