Celebrate Arthur's Day with GUINNESS SINGAPORE

Hi Huneybees,

GUINNESS® SINGAPORE JOINS MORE THAN 55 COUNTRIES TO CELEBRATE THIS YEAR’S ARTHUR’S DAY™ with a concert  featuring renowned regional artistes will be held as part of the global music event inspired by the legacy of Arthur Guinness

GUINNESS® unveiled plans for its first Arthur’s Day™ celebration in Singapore, with a Guinness Arthur’s Day Concert to be held as the highlight event on 28th September 2012 at The MAX Pavilion, Singapore EXPO. 

Celebrated globally for the fourth year, Arthur’s Day is an annual music event which celebrates those who, like GUINNESS founder Arthur Guinness, are distinctive, bold and epitomise the concept “Made of More”. It is also a celebration of Arthur Guinness’ legacy and the much loved GUINNESS brand.

The Arthur’s Day celebrations was first organised in 2009 to coincide with the 250^th anniversary of the signing of the original lease at St. James’s Gate in Dublin, Ireland. Set to be the biggest Arthur’s Day yet, this year’s edition will take place in over 55 countries, kicking off on 27th September through to 28th September. This year, it is estimated that more than 1.5 million GUINNESS fans and music lovers will participate in Arthur’s Day globally, at a series of music events featuring acts ranging from high-profile international artists, to emerging local talent. 

“The Guinness Arthur’s Day Concert will be the brand’s largest music event in Singapore and it will serve as a new platform for us to engage with our consumers over a night of quality live performances by regional music stars. We are thrilled to be bringing a worldwide celebration made of more to Singapore and we look forward to having fans join us to toast to Arthur Guinness this Arthur’s Day!” --- Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore."

Stars such as Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy Macdonald will be performing in Ireland, the home of GUINNESS. Major events will also be happening in Ireland where over 500 live performances will take place in every one of the country’s 32 counties and for the first time ever, on 27th September, Great Britain joins the Arthur’s Day global festivities with an extraordinary music celebration. Festivities in Jamaica will also return with a performance from a renowned reggae artist which will be live-streamed out to all the Caribbean islands.

Della Ding Dang (丁当) is an award-winning singer who has established her music presence in the Chinese, Taiwanese and Southeast-Asian markets. She began pursuing a career in music when she was 18 years old, signing on to Rock Records in 2003. Following the release of her debut album titled “Run Away From Home” in 2007, she joined B’in Music, a renowned record company, and subsequently released six albums.

Known for her unique vocal style, she rose to prominence in 2009 with her hit track “I Love Him”, which was the theme song for the hugely popular Chinese drama series “Autumn’s Concerto”. This earned her the “Top KTV Song of the Year” award in Taiwan in the same year.

Her other popular tunes include “Unable to Guess”, “I’m a Little Bird” and “Fireworks”. In 2011, she started a world tour titled “The Diva is Della” and performed her first large-scale concert in the Taipei Arena to a sold-out crowd of 10,000 people. Other stops on her tour included Shanghai, China and Kuala Lumpur, Malaysia.

Awards and Achievements
• 2007 China SETV Awards - Best Newcomer
• 2007 China Music Radio Awards - Best Newcomer
• 2008 Taiwan KTV - Top Song of the Year [Cannot Guess]
• 2008 Taiwan Newmedia Chart - Top Song [Cannot Guess]
• 2009 KKBOX Chart - Top 10 Songs of the Year [I Love Him]
• 2009 MSN Chart - Song of the Year [I Love Him]
• 2009 G Music & Five Music Sales Chart - Best Selling Album
• 2010 China Music Radio Awards - Female Singer of the Year [as voted by media] & Song of the Year
• 2011 Singapore Hits Awards - Most Popular Artiste [China] & Channel U Most Popular Drama Theme Song – [I Love Him]

Discography
• 2007 – Breakaway From Home 离家出走
• 2008 – Decisively Loved 我爱上的
• 2009 – Night Cat 夜猫
• 2010 – Fu Good 下一站天后自选+精选
• 2011 – Soulmate 未来的情人
• 2012 – Della in a thousand 好难得

GUINNESS fans in Singapore will be treated to an evening of live music spanning over five hours from some of the region’s renowned Mando-pop rock stars and, of course, a pint of the black stuff during the event. The artistes that will headline the Guinness Arthur’s Day Concert include Shin (信) from Taiwan, Malaysia’s Gary Chaw (曹格), Paul Wong (黄贯中) from Hong Kong and China’s Della Ding Dang (丁当).

Shin (信) is a highly-regarded musician, singer-songwriter and former lead singer of the band “Shin”.
Famous for his powerful vocal range, his versatile musical style encompasses genres such as heavy metal, hard rock, Mando-pop, progressive rock and Britpop. An electrifying entertainer, Shin has continuously held high-profile concerts over recent years, collaborating with big-name artistes such as A-Lin, Wilber Pan, JJ Lin and Karen Mok. In addition to his singing career, he also acted in the popular Taiwanese Idol Drama “Honey and Clover” (蜂蜜幸運草).

His recent achievements include winning the “Best Male Singer-Songwriter” award at the 2012 Music Radio China Top Chart Awards (Hong Kong & Taiwan Category). In addition, he picked up the Gold Award for best composition at the 2011 TVB 8 Golden Chart Awards.

With a professional career spanning more than 10 years, Shin has five solo albums to his name on top of the five he released with his former band. Shin released his debut solo album, titled "I Am Me” (我就是我) in 2007 and went on to find success with tracks such as “The Lonely Fire” (火燒的寂寞), “While I” (趁我) and “Before the Dawn” (黎明之前) in the following years.

Awards and Achievements
• 2008 Metro Radio Awards – Best Singer-Songwriter
• 2008 Golden Melody Awards – Nominated for Best Mandarin Male Singer
• 2008 Shanghai Best Male Singer of the Year
• 2010 Music Radio China Top Chart Awards – Best Male Singer (Taiwan/Hong Kong)
• 2011 TVB8 Music Awards – Best Male Singer-Songwriter
• 2012 Music Radio Music Awards – Best Male Singer-Songwriter (Taiwan/Hong Kong)

Discography
• September 2005 – “Special Thanks To” 感謝自選輯
• September 2007 – “I am Me” 我就是我
• October 2008 – “Take me to the stars” 集樂星球
• November 2009 – “While I” 趁我
• July 2011 - Before Dawn(黎明之前)

“For the past few years, Arthur’s Day has been held all over the world and it will be coming to Singapore for the first time this year. I feel really honoured to be able to be part of this global celebration together with artists Gary Chaw, Della Ding Dang and Paul Wong, so see you at the Guinness Arthur’s Day Concert on 28th September!” --- Shin (信)

Gary Chaw (曹格) is a Taiwanese-based singer-songwriter and one of Malaysia’s brightest home grown music talents.
The winner of the “Best Male Mandarin Singer” award at the 2008 edition of the renowned Golden Melody Awards, Chaw is famous for his wide vocal range, rich voice and stage presence. After signing on with Rock Records, Chaw built his career in 2006 with his first album “Blue” (格格) and won Hong Kong TVB8’s “Best New Artiste” award that year.

He has since toured the world, holding concerts in USA, Macau, Canada, Hong Kong and Taipei. Chaw has also written chart-topping songs in Taiwan for high-profile music acts such as S.H.E, Cyndi Wang, and Aaron Kwok.

Awards and Achievements
• 2006 Global Chinese Music Awards - Outstanding Regional Artist
• 2006 Hong Kong TVB8 Awards - Best New Male Artist (Gold)
• 2006 Guang Zhou Golden Melody Awards - Best New Male Artiste (Gold) and Top 10 Golden Melodies (“Superwoman”)
• 2006 Malaysia Entertainment Association - Best Composer and Top 10 Original Songs (少年)
• 2007 Golden Melody Awards – Best Male Mandarin Singer
• 2007 Music Chart Awards – Best New Artist
• 2007 Metro Radio Mandarin Music Awards - Best Performance and Best Karaoke Song "Two Lovers” 兩隻戀人
• 2008 Golden Melody Awards - Best Male Mandarin Singer
• 2010 Outstanding Young Malaysian Awards
• 2010 Metro Radio Hits Music Awards Presentation Best Chinese Male Singer

Discography
• 2006 – Blue 格格Blue
• 2006 – Superman
• 2008 – Super Sunshine
• 2009 – Supermarket 超级4th 场
• 2010 – Back in Control 曹只在我
• 2012 – Gary Chaw Project 1 Sensation Jazz

Paul Wong (黄贯中) is a singer, songwriter, composer, guitarist, music producer and actor. Hailing from Hong Kong, Wong rose to stardom as a member of the popular rock band “Beyond”. Together with his band, he released hits such as “Big Land” (大地) and "Glorious Years" (光輝歲月).

Building on that success, Wong kick-started his solo career in 2001 with the support of a new band, “Hann”, and released the album Yellow Paul Wong. The multi-talented Wong is also regarded as one of the finest guitar players in the region, with fans enjoying his playing technique and style, especially during live performances. Beyond performing, he plays mentor to budding musicians, running a centre that provides guitar and drum workshop sessions to people from all walks of life.

Discography
• 2001 – Yellow Paul Wong
• 2001 – Black and White 黑白
• 2002 – Common Root (EP) 同根
• 2002 – Play It Loud
• 2004 – Existence 我的存在(粤语)
• 2005 – Paul Wong (Akapi Shooting Incident)
• 2006 – Madman’s Work (EP) 狂人习作
• 2007 – Existence (Mandarin version) 我的存在(国语)
• 2008 – Let’s Fight!

Guinness Arthur’s Day Concert Tickets

Tickets to the event, which are being sold at S$98, S$88 and S$78, can be purchased through SISTIC (http://www.sistic.com.sg/cms/events/index.html?festivalCode=rock2012) from Friday, 27th July onwards. The concert will take place from 5.50pm to 11pm, and a signature “Toast to Arthur” at 5.59 (1759hrs) will kick-off the event proceedings.

Arthur’s Day Singapore 2012 Promotions

From 6th August to 28th September, consumers will get the chance to get their hands on a specially-packaged Arthur's Day eight-can pack of GUINNESS Foreign Extra Stout at a retail price of S$28.80 at leading supermarkets and convenience stores. In addition, every purchase of an eight-can pack will allow consumers to enjoy a S$60 discount on tickets bought as a pair to the Guinness Arthur's Day Concert.

GUINNESS Singapore will also be engaging fans on its Facebook page with concert announcements, customised content and contests in the lead up to Arthur’s Day. Fans can also look out for ticket giveaways to attend the concert in the coming weeks.

Arthur’s Day and GUINNESS should always be enjoyed responsibly – for more information visit www.DrinkiQ.com

For more information on the Arthur’s Day celebrations in Singapore, please visit https://www.facebook.com/Guinness.SG.