SHINE Youth Festival 2011 Media Conference

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Hi Huneybees,

SHINE Youth Festival is back this year and it's taking over the whole of July! I was at the media conference last week and I'm here to share the news with you guys.

For those who are wondering if SHINE is some new Korean band, you are wrong. SHINE Youth Festival have been around since 2005 and is a platform for youths between 15-35 years old to indulge in their passion. The initiative celebrates youths' creativity and dynamism and encourages them to use SHINE Youth Festival as a stage to "show-off" their talents.

It is organised by the National Youth Council and steered by a committee made up of representatives from youth organisations and executed by a Youth Organising Committee consisting of volunteers. More information can be found at

This year, their slogan is "Enough Talk, Just Do". Being bigger and bolder this year, SHINE is set to encourage 250,000 youths to "Just Do" what you dream, indulge in their passion. demonstrate their energy and grow their skills and talents.

Annabelle Francis was the host for the conference and she kicked off the event having Mr. Martin Tan (Chairperson of Shine Youth Festival) and Mr.Eric Chua (Co-Chairperson of SHINE 2011 Organizing Committee) on stage to reveal the latest detail about how Shine Youth Festival going to celebrate in town this year and it will be opening on the 2nd July, Saturday at *Scape.

SHINE 2011 will be launched amidst a transformed *Scape, which will dedicate 4 levels of the building to 13 activities, talk about massive partying! The party will then radiate outwards with a 1,000 strong mascot parade from Orchard Central to *Scape; a launch concert at the Playspace @ *Scape, the Singapore Street Festival's 10th Anniversary festivities and an official Chill-out corner by Kit Kat for that much needed break during the mega party.

At the opening, there will be a star studded show with local acts like Derrick Hoh, Tay Kewei, JuzB, Jack and Rai at the night concert to inspire the youths to follow their passions. We at the media conference, were "treated to a performance by JuzB and The Roses as appetizers for what to expect at the opening.

O School, a renowned hip-hop school, will also provide an exclusive peek into the groovy moves at Asia's most awaited hip-hop convention - The Big Groove 2011.

Then, we had on stage, Mr Kenny Low - O School, Ms Annie Pek - Founder of the Singapore Street Festival, Mr Christopher Soh - COSMO 2011, Miss Lynette Lee - Managing Director of *Scape & Ms Henson Stacie - SMU Student representative.

Mascot Parade Ltd had a showcase of our local Cosplayers on stage. Through cosplaying, they wana help youths become more confident in the things that they do.

A clip put together by O School

Then, we had representatives from SMU (Inspirar) to demonstrate the innovative exercise that they created for the elderly and anyone. Just by sitting, one can still be agile and healthy through this exercise.

And I must say the climax was the magical performance by renowned comedy magician, KiKi Tay.

On top of that, during media conference, they also unveiled the SHINE facebook game called "Power 2 Shine". This game is to test whether how fast and your endurance by overcome all the obstacles you might be facing, challenges yourself against the zombies and lastly by completing the mission given within the shortest time. More details at

We had a little sharing session on the floor after the conference for more details and photo taking. I took the opportunity to learn more and get to know the fellow bloggers.

We had these munchies is the goody bag and my little nephew was eyeing on them already.
And a "Enough Talk, Just Do" T-Shirt

Below is the list of events for the month of July. So make sure to be down for the Festival and hope to see you guys there on 2nd July at the opening!

Christina aka Huney

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