As a devoted Park Bo-gum fan, my heart practically somersaulted when I found out he’s officially the 2025 Honorary Ambassador for the Korea Tourism Organization (KTO)! 💖 Leading the new "Never Ending Korea" campaign, Bo-gum isn’t just showing us Korea’s most stunning spots beyond Seoul; he’s inviting us to step into the story as the ‘main character’ of our own adventure, discovering unique, regional travel experiences. And the best part? There are giveaways where we could actually win trips to Korea! Heart = booked, flight = pending.
Park Bo-gum’s Cinematic Journey Through Korea
The campaign launched with two gorgeous videos:
One Day, Korea Came To Me – a short film that feels like a dreamy K-drama episode.
On My Way – a heartfelt music video sung by Park Bo-gum himself, composed by K-pop producer KENZIE’s team (KZLAB). It is available for streaming on Spotify, Melon, and YouTube.
Both videos showcase destinations beyond the usual tourist spots like lavender-covered Purple Island in Sinan, sunset yachting in Busan, and ancient cedar groves in Jeju. (I’ve already added them all to my bucket list).
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| Purple Island Sinan, Jeollanam-do |
Korea Beyond Seoul: Bo-gum’s Hidden Gems
What I love most about this campaign is how it shines a light on regional, interest-driven adventures — perfect for the growing number of FIT (Free Independent Travellers) chasing unique and personalised trips. If you’ve already ticked Seoul off your list, consider this your sign to explore further:
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Sinan’s Purple Island – lavender fields, purple bridges, and purple ice cream!
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Yeosu’s Cheongseokpo Beach – perfect for backpacking and quiet coastal walks.
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Busan’s Marine City & Haeundae – luxury yachts, golden sunsets.
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Jeju’s Bijarim Forest – home to 800-year-old cedar trees.
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Pyeongchang’s Yukbaekmajigi Fields – breathtaking stargazing spots.
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Seoul’s Dongmyo – vintage shop treasure hunts.
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Changdeokgung Secret Garden – like stepping back into a Joseon-era fairytale.
Win a Trip to Korea with Bo-gum!
Two main giveaways could have us packing our bags sooner than expected:
KTO x LG Giveaway (12 Aug–12 Sep) – Win 1 of 10 return tickets to Korea + LG home appliances. Just:
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Buy any LG product from an authorised store.
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Watch and comment on the "On My Way" with Park Bo-gum video on YouTube.
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Submit your entry online. This link goes live on 12 August.
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- Korea Travel Playlist Challenge – Share your “perfect Korea travel song” and stand to win flights + Amazon gift cards.
Meet Korea at NATAS Holidays 2025
If you want to start your Korea journey right here in Singapore, head to NATAS Holidays 2025 (15–17 August, Singapore EXPO). The Korea Pavilion will be full of hands-on workshops and cultural activities:
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Bracelet making & fan colouring by Jeonju City
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Jeju travel scrapbooking
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Hanji keyring making by Incheon Tourism Organization
Cheongnamdae Mood light crafting by Chungcheongbuk-do
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Punggi viscose rayon scarf making by Yeongju City
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Sticker adventures with Busan Tourism Organization
Travel presentations by Gangwon State and Gyeonggi Tourism Organization
Plus, you can catch Bo-gum’s videos at the pavilion, take part in a social media giveaway for exclusive souvenirs, and get special perks if you book your Korea trip on the spot.
Help Build Bo-gum’s Korea Playlist
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As a fan, seeing Park Bo-gum take us on this journey feels like a dream come true. Whether it’s sipping purple ice cream on Purple Island or sailing in Busan at sunset, this campaign makes me want to explore Korea the way Bo-gum does: with wonder, joy, and a sense of adventure.
*PS: If you see me at The Heeren staring at the LED screen in August… just know I’m “researching” my future trip. 😉
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