Sanrio fans, get ready to pack your (mini) bags! Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll are going on the ultimate jet-set adventure! Play Nation is reimagining the way we play and collect with the launch of Sanrio Pikku! A Miniature World, Pikku Pikku! expansion sets, and the oh-so-cute Jetset Journeys Blind Box Key Rings. Think of it as your passport to pocket-sized adventures, where every buildable scene is like a tiny destination you can explore, display, and even carry with you.
Your Mini World Itinerary
What makes Pikku! so special? Imagine miniature building blocks that are small enough to fit in your palm, yet detailed enough to bring whole Sanrio-themed worlds to life. Each set is a 9cm carry-ready case filled with mini furniture, adorable décor, and a 3cm Sanrio figurine (yes, teeny-tiny Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll!). It reminds me of the Polly Pocket that I used to play with.
There are five unique worlds in this debut collection, each priced at $29.90:
- My Melody’s Spring Picnic 🌸
- Hello Kitty’s Beach Club 🏖
- Pompompurin’s Summer Camp 🏕
- Kuromi’s Fall Café 🎃
- Cinnamoroll’s Winter Wonderland ❄
Mix, Match & Personalise with Pikku Pikku!
If you’re the type who loves customising, the Pikku Pikku! expansion sets will be your jam. These $12.90 add-ons let you swap out furniture, characters, and decorative pieces so you can refresh your scenes anytime.
There are five themed expansions in the first wave – from Hello Kitty’s Surf Shed to Kuromi’s Pumpkin Spice corner – fully compatible with all Play Nation Mini Block collections. It's as if adding side trips and extra experiences to your itinerary!
Jetsetting with Sanrio
Now here’s the part I’m extra excited about: the Jetset Journeys Blind Box Key Rings. For $18.90, you get a surprise mini buildable key ring featuring Sanrio friends on adventures around the world. Imagine Kuromi exploring Old Town, Hello Kitty skiing on an Alpine Adventure, or Cinnamoroll floating in the clouds. There are 10 designs to collect, each designed to serve as a travel souvenir.
Not only are they ridiculously cute, but they also double up as functional accessories for your keys or bags. Perfect if you want to sneak a little kawaii into your everyday life!
- Hello Kitty in Imperial City
- Hello Kitty Alpine Adventure
- Kuromi exploring Old Town
- Kuromi Tropical Trails
- My Melody Shopping Haven
- My Melody Zen Retreat
- Pompompurin Safari Quest
- Pompompurin Gourmet Getaway
- Cinnamoroll in the clouds
- Cinnamoroll Sandy Shores
Get Ready to Go Onboard
The Sanrio Pikku! series officially drops on 29 August 2025, exclusively at FairPrice, FairPrice Finest, FairPrice Xtra, selected Cheers and FairPrice Xpress stores first, before rolling out to more retailers.
So, whether you’re a Sanrio fan or a frequent flyer at heart, these pocket-sized adventures are your ticket to jet-setting with Hello Kitty and friends; no passport required.
I absolutely love how Play Nation has reinvented the whole “build and play” experience. These sets feels like the perfect blend of play and wanderlust – part collectible, part plaything, part décor. Whether you’re buying them to play, display, or gift, they’re pure Sanrio magic in mini form.
Ready to collect them all? Keep your eyes peeled at FairPrice stores or follow Play Nation on Facebook or Instagram for the latest drop news. More details can be found at playnation.com.sg/ too.
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