This July, Frasers Property Singapore is rolling out a heartfelt campaign to celebrate Singapore’s 60th birthday, and it’s one that blends giving back, local culture, and feel-good nostalgia in the most meaningful way.
Titled "Our Love Letter to Singapore", this community-driven initiative is more than just a shopping mall celebration. It’s a national birthday party with heart, aiming to raise S$100,000 for SGSHARE - a Community Chest initiative supporting caregivers, seniors, and persons with disabilities. And the best part? Every dollar you give will be matched by Frasers Property Singapore, doubling the impact.
Snap, Donate & Get Rewarded with Limited Edition LINE FRIENDS Tote Bags!
From 7 July to 3 August, you’ll spot adorable roving vending machines across 10 Frasers malls, where you can:
- Strike a heart pose
- Donate just S$10
- Collect an exclusive SG60 LINE FRIENDS tote bag, each with a charming Singapore-themed design!
It’s a fun and meaningful way to mark SG60 with the whole family, and support a great cause while you’re at it.
Where to find them?
- 7 – 20 July: Tampines 1, Northpoint City, White Sands, The Centrepoint & Waterway Point
- 21 July – 3 August: Causeway Point, Eastpoint Mall, Tiong Bahru Plaza, Hougang Mall & Valley Point
Local Meets Global at Tiong Bahru Plaza
From 28 July to 31 August, Tiong Bahru Plaza transforms into a vibrant playground of tastes and tunes! The Local Meets Global Food Fair: SG60 Edition will feature mouthwatering hawker favourites alongside international bites. And after your foodie adventure, sip on local-inspired drinks at the Kampong Spirit Pop-Up Bar, catch live performances, or join in on interactive family-friendly workshops.
Mad About Singapore Exhibition at Waterway Point
Love heritage and design? You’ll want to visit Waterway Point from 21 to 27 July for the return of the crowd-favourite “Mad About Singapore” exhibition. Discover stunning visuals of local architecture and scenes that reflect the heart of our island home. It’s a perfect stop for art lovers and culture buffs!
Chill Lah with OSIM at Causeway Point
From 4 to 17 August, step into a throwback zone at Causeway Point’s Level 1 Atrium, where OSIM’s Chill Lah Lounge is bringing kampong vibes to life! Play nostalgic games, snack on old-school treats, and get creative with tote bag colouring (with a minimum spend of S$30). Don’t miss out on the exclusive launch of OSIM’s Limited Edition Singapore Eco Orchid Home Fragrance Oil - a scent inspired by our garden city.
Join the Islandwide Mahjulah Moment on 9 August
Mark your calendar for National Day! At exactly 8:00PM on 9 August, Frasers malls islandwide will broadcast the National Anthem and Pledge. It’s a heartfelt islandwide moment of unity, totally a moving tribute to Singapore’s 60-year journey.
* If you’re near White Sands, you can even catch the live stream of the National Day Parade at the mall’s main entrance.
Project Red Dot - A Giant Visual Love Letter
Get your cameras ready! Over at malls like Century Square, Tampines 1, Waterway Point, Northpoint City, and Tiong Bahru Plaza, keep an eye out for 180 oversized red balls. This playful installation, called Project Red Dot, represents Singapore’s journey from kampong beginnings to a modern metropolis. Go ahead! Snap, share, and celebrate our collective journey with #ProjectRedDotSG!
Exclusive SG60 Collectibles & Redemptions
From exclusive merchandise to limited-time promotions, there’s plenty more to love:
SG60 Ang Ku Kueh Girl Bottle (super cute and collectible!):
- Northpoint City: 1 Aug – 14 Sep
- Eastpoint Mall & White Sands: 8 Aug – 14 Sep
Spend S$200 (S$250 at supermarkets) to redeem!
Score 60-cent FRx eDeals, enjoy exclusive discounts, and shop till you drop at the SG60 Lifestyle Fair at Tampines 1 from 11 – 17 August too!
Whether you’re shopping, snacking, or snapping Insta-worthy pics, Frasers Property Singapore all over the island has curated an SG60 celebration that’s filled with local pride, community spirit, and feel-good fun. Let’s come together to write our collective “Love Letter to Singapore” - one smile, one photo, one moment at a time.
For full event listings and mall-specific timings, visit: frasersexperience.com
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