Qixi Festival, also known as the Double Seventh Festival or Chinese Valentine’s Day, is a beautiful celebration that falls on the seventh day of the seventh month of the lunar calendar. The enchanting legend behind this day tells the story of Zhinü, a weaver girl and daughter of a powerful goddess, and Niulang, a humble cowherd, two star-crossed lovers separated by the Milky Way.
As Qixi Festival draws near on August 10, 2024, luxury brands are rolling out their most romantic and innovative campaigns to help you celebrate love. Here are some special treats you might want to consider for your loved ones.
Bottega Veneta
Bottega Veneta pays homage to the Qixi origin story with imagery featuring bridges and water, symbolizing connection and encounter. Known for its focus on movement, the Maison's signature Intrecciato leather weave embodies this theme. The Qixi capsule collection highlights the Orbit trainers, an exclusive edition of the Kit bag, and a charming heart-shaped Solstice bag, celebrating the festival with elegance and meaning.
Loewe
Loewe has introduced a Qixi collection featuring charming hedgehog motifs on accessories and specially designed bags like the Puzzle Fold Tote and Pouch. This launch is complemented by an animated short film, "A Tale of Catching Stars," which tells the heartwarming story of two love-struck hedgehogs, the main characters of the collection. To celebrate the Qixi festival's cultural significance, the exclusive pieces are showcased alongside durians and lotus flowers, traditional symbols of the festival. The Lovestruck collection includes limited-edition colorways in Dark Burgundy, Sahara, and Spring Green for the Puzzle Fold Tote, Tote Mini, and Pouch.Tiffany & Co.
Fendi
Boucheron
Balenciaga
Photo Credits: Montblanc |
Montblanc
Montblanc embraces this year’s Qixi Festival with its “HeartWritten” initiative, offering a curated selection of gifts that add new chapters to enduring love stories. Among the standout offerings is a limited-edition writing instrument inspired by the captivating love stories in Jane Austen’s works. For luxury accessories lovers, Montblanc introduces a new raspberry pink leather goods collection and unveils the latest addition to its Bohème watch series, a timepiece that encapsulates the brilliance of a starry sky.
Photo Credits: Tory Burch |
Tory Burch
Tory Burch is celebrating Qixi with a special capsule collection featuring heart-embellished bags, shirts, sneakers, and jewelry. Inspired by the timeless and simple essence of love, the collection updates classic T monogram pieces with mini heart-shaped studs. From T monogram bags to Clover Court sneakers, this collection is perfect for expressing your love and affection with a touch of elevated classic style.
Photo Credits: Moynat Paris |
Moynat Paris
Moynat is teaming up with fashion stylist Lucia Liu for a special Qixi Festival collection. Inspired by traditional elements, the line features playful designs like albizia flowers, butterflies, and beans to celebrate love and joy. Key pieces include the BB Duo bags with leather bows, handcrafted in Paris. Liu’s collaboration adds star power, thanks to her fashion influence and work with top models and celebrities, boosting the collection's appeal.Photo Credits: Qeelin |
Qeelin
Jaeger-LeCoultre
Jaeger-LeCoultre takes inspiration from its iconic Reverso watch series to explore the multifaceted nature of love and romance. The brand has collaborated with global ambassador, Chinese actor and singer Jackson Yee (易烊千玺), to release a special campaign named "The Rise: A Journey To New Heights." This campaign includes their first joint song, "Convergence from the Two Ends of Time," and a music short film as the promotional video. The video has gone viral, amassing over 18 million views on Weibo within four days and receiving rave reviews from netizens.
Emporio Armani
Prada
Prada has unveiled a new collection of men’s and women’s clothing, along with subtle-tone handbags and accessories, for the Qixi Festival. The campaign, set in the ancient village of Xingxi, Huizhou, showcases traditional architecture and serene natural landscapes. Featuring actor and Prada ambassador Li Xian and model Xie Xin, the ad campaign elegantly bridges past and present as they wander through the village. Prada’s Qixi collection is available both online and offline.
KENZO
KENZO has introduced the KENZO Jungle Heart Collection, created by Artistic Director Nigo, as a tribute to the power of love. This Qixi unisex collection draws inspiration from Kenzo Takada's JUNGLE fashion, featuring T-shirts, windbreaker jackets, cardigans, and jewelry.
Nigo combines the brand's iconic tiger motif with an elephant, Kenzo Takada's favorite animal, to adhere to signature brand symbols. The two symbolic animals are depicted in an embrace, forming a "hug heart shape" that embodies the power of love, a motif present throughout all the clothing items. The collection also includes 'his and her' accessories, featuring a locket pendant and a rope bracelet to symbolize everlasting emotional bonds.
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