Aesop is making its return to the Singapore Night Festival with "Scents of Being" a captivating olfactory installation that explores the deep connection between scent and self. From 23 August to 7 September 2024, this immersive experience will be held at the National Design Centre, celebrating the festival’s theme, "Art of Play," while paying tribute to the rich heritage of the Bras Basah Bugis precinct.
The Singapore Night Festival, now in its 15th year, is a vibrant annual event that showcases the city’s cultural and artistic diversity. Spanning from 23 August to 7 September, the festival transforms the Bras Basah.Bugis Precinct into a dazzling display of light installations, theatre performances, aerial shows, and film screenings, offering three weekends of art, music, and entertainment.
‘We are delighted to return to the Singapore Night Festival as we continue our exploration of space and experiential design as way of engaging the olfactive sense, body and mind. May our visitors find calm and delight in a sensual experience where the nose is one’s guide.’ --- Aï Kato, Aesop’s Creative Director
Our sense of smell plays a powerful role in connecting us to our environment and to our memories. It weaves together past experiences, inherent preferences, and fleeting emotions, creating a complex tapestry of human identity. "Scents of Being" honors this profound connection. Within the beautifully restored complex, a mystical forest of softly illuminated arboreal structures invites visitors to discover Aesop’s range of Eaux de Parfum. Each fragrance, inspired by myth, poetry, art, or nature, serves as a beacon in the forest, guiding visitors on a journey of exploration.
A highlight of this installation is the introduction of Aesop’s newest fragrance, Virēre Eau de Parfum. Light and fresh, Virēre evokes memories of sunlit summers and strolls through lush greenery. This sensory experience encourages visitors to rediscover the playful spirit of childhood and the nostalgia of folklore, inviting them to reconnect with their sense of wonder and curiosity.
I can't wait to check out this installation at the Singapore Night Festival 2024. Make a date and have a fun weekend too!
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