With the encouragement of less social interaction amidst this Covid-19 situation, it seems the festive Chinese New Year mood has dampened. Therefore, to allow their customers to continue ushering in the Year of the Ox joyfully and safely, DBS is bolstering its suite of digital offerings during this period.
Comprising digital gifting alternatives like the DBS eGift and DBS QR Gift, and a line-up of interactive experiences including games and a virtual Chingay event, so their customers can continue to keep long-standing festive CNY traditions alive even in the new normal.
Gift safely, conveniently and sustainably with DBS eGift and DBS QR Gift
Customers can beat the queues for CNY new notes and enjoy contactless, hassle-free gifting with digital alternatives such as the DBS QR Gift and DBS eGift. Hosted on DBS PayLah! (one of Singapore’s most popular mobile platforms with over 1.8 million users) these also serve as more environmentally friendly options as compared to cash: according to the Monetary Authority of Singapore,the production of new notes for CNY each year is estimated to generate about 330 tonnes in carbon emissions.
To make it even easier for customers to obtain their DBS QR Gift cards, from tomorrow to 26 January, customers will be able to order their desired amount of DBS QR Gift cards online and DBS will deliver them by mail, at no cost, by 10 February.
The DBS QR Gift, which aims to replace cash while preserving the meaningful CNY tradition of exchanging physical red packets, has grown increasingly popular with customers since its introduction in 2019. The number of DBS QR Gift cards used during CNY in 2020 tripled from the previous year, with the amount of money loaded on them in the same period nearly doubling to SGD 2.8 million.
This CNY, DBS is also introducing a new customizable expiry feature that allows customers to choose their preferred expiry date of up to eight weeks from the date of loading. DBS QR Gift cards not redeemed by this date will be refunded to the givers thereafter. This new and enhanced version of DBS QR Gift has a shelf life of up to three years.
To use a DBS QR Gift card, customers simply need to scan its QR code via DBS PayLah! to load their desired cash value, then gift it to a recipient for redemption via DBS PayLah! or PayNow. Teens below the age of 16 can also scan and receive DBS QR Gift cards directly by registering for their own DBS PayLah! wallets, which can be done with their parents’ authorization via SingPass. Up to 10 DBS QR Gift cards with the same cash value, message, expiry date, and animation can be loaded at once, providing greater convenience to time-strapped users.
DBS QR Gift cards (Design 1) for CNY
DBS QR Gift cards (Design 2) for special occasions
This year’s DBS QR Gift cards come in packs of eight, with each pack featuring two designs: one specifically designed for CNY festivities, and a generic design suitable for all special occasions such as weddings and birthdays. DBS QR Gift cards can be collected for free at all DBS/POSB full-service branches and DBS Treasures Centres as of 11 January, and at POSB new notes pop-up ATMs starting 25 January.
For customers who prefer a fully digital option, DBS eGift allows them to gift loved ones from the safety and comfort of their homes. Customers simply need to tap the in-app ‘eGift’ icon in DBS PayLah! and indicate their preferred amount, along with a message and animation of their choice. Both DBS eGift and DBS QR Gift can be redeemed by users of DBS PayLah! and PayNow.
A range of interactive games and experiences for families and friends to enjoy
DBS has also lined up a series of interactive digital games and experiences for families and friends to enjoy this CNY. These include the return of the DBS TapLah! Contest, a scaled-up version of the highly anticipated POSB #HuntYourZodiac virtual game, and virtual showcases at Chingay 2021.
Up to SGD 888 in cash prizes to be won in the DBS TapLah! Contest
Hosted on DBS PayLah!, the DBS TapLah! mobile game challenges players to collect as many gold coins (+3 points) and red packets (+25 points) as possible within 30 seconds, while avoiding “bombs” (-10 points). DBS TapLah! exceeded 36,000 gameplays in a span of 15 days last CNY.
The game will go live on DBS PayLah! from 12 to 26 February (“game period”). Daily prizes of SGD 88 will be awarded to the top 10 players at the end of each day, while the player with the highest score of the entire game period will walk away with the grand prize of SGD 800.
To participate, customers simply need to partake in a qualifying transaction - defined as the giving and receiving of a DBS eGift or DBS QR Gift (minimum transaction of SGD 2) between a unique giver-receiver pair (i.e. multiple transactions between the same giver-receiver pair are counted as one transaction) – between 16 January to 26 February, both dates inclusive. Customers gain one chance to play for every qualifying transaction made.
Game On! POSB #HuntYourZodiac goes island-wide
POSB #HuntYourZodiac, an interactive virtual game designed for River Hongbao (RHB) last year, is back bigger and better this year!
POSB #HuntYourZodiac creates an immersive virtual experience where players can search for, encounter, and hunt the twelve Chinese zodiac animals via their mobile screens, in exchange for cash prizes and specialized Chinese horoscope predictions based not only on their zodiac animal but also the zodiac element (metal, wood, fire, water, earth) corresponding to their birth date. Piloted last CNY, the game site racked up more than 19,000 unique visitors over five days.
Previously confined to RHB grounds, #HuntYourZodiac is leveling up this year to be an exciting island-wide hunt with over SGD 150,000 worth of prizes to be won! From 10 to 14 February, customers will be able to join the nation’s largest virtual hunt for zodiac animals from anywhere in Singapore.
Chingay Parade 2021: Going digital with virtual showcases and talent shows
Organised by The People’s Association (PA), the Chingay Parade 2021 will be conducted as a digital showcase to be aired live on television, online and social media channels on 20 February 2021, 8pm – 9pm.
As a longstanding partner of the Chingay Parade, DBS is sponsoring the ‘We’ve Got Talent’ segment, which seeks to inspire and spark creativity by giving local talents a chance to showcase their skills. DBS will also leverage this platform to highlight homegrown small and medium-sized merchants, including social enterprises, by offering them more opportunities to reach out to more people in the community.
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