Takashimaya Beauty Hall Gets A Facelift With New Beauty Brands and Counters

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Hi Huneybees,


Last week, I was at Takashimaya to celebrate their fabulous 25th anniversary in Singapore. Not only were there celebrity appearances, we also did a tour around the new revamped counters at their new Beauty Hall and got introduced to some of the new luxury beauty brands available.


Themed as #UnveilANewFace, the level 1 space is now more welcoming and spacious for a wider walkway, yet housing more beauty brands. It's now more luxurious and you can spot the brand you are looking for, just at one glance, thanks to the streamlined pillars.


At the event, I was introduced to bloop. They have a series of special nail polishes that are suitable for nail stamping. I tried my hand at it and it was super easy to get my nails "printed" with design, especially with their Clear Magnifying Stamper, you can adjust the design and have it printed on your nails exactly where you want it. I was given a special Singapore themed plate, let me play with it a little and share about it with you all on another post.


So, what's exciting is the introduction of new brands like Hera, Chantecaille and MDNA SKIN. They each cater to our different skin needs, our different styles and I'm super happy to see these "new" players in the beauty scene and can't wait to give them a try too.


We did a little walk around the new beauty hall and there was a few demonstrations. One is the "How to achieve Seoulista Look" at the Hera counter by celebrity makeup artist Ginger Lynette and Hera’s MU artist Lee Sehyoung from Korea.


What is a Seoulista exactly? The term was coined by Lee Eun-im, Division Director at the Korean cosmetics brand Hera, and the word has come to embody the Korean beauty so desired by Western women at the moment. The Seoulista is an attractive woman who has a natural and well-­honed instinct to see beyond beauty and fashion trends to create her own, inimitable style. She is professional, sophisticated, and makes rational and informed decisions.


The concept of the Seoulista has become so coveted, with looks such as 'gradient lips' and 'dewy skin' just like their spokesperson - Gianna Jun Ji Hyun. Check out the video demo above on how using Hera's Black Cushion and  Rouge Holic, you can create that Seoulista look.



Chantecaille in Takashimaya is the ONLY COUNTER IN Singapore. It is a luxury, an animal-cruelty free beauty brand from New York City committed to nature and environmental conservation and highly loved by Angelina Jolie and Kristen Stewart. The packaging is very luxurious and looking at the products with embossed prints, I almost can't bear to swipe my fingers on them.


Created alongside the pop queen, Madonna, the MDNA SKIN skincare line harnesses the power of
mineral rich thermal waters and volcanic clay from Montecatini to achieve the golden balance for
radiant and lifted skin. This counter in Takashimaya is the ONLY COUNTER IN South East Asia. If you want flawless, firm and tight skin like the Queen of Pop herself, you can try out their products.


I also caught demonstrations at the new Fresh counter, where Ginger taught the crowd about the wonders of Binge masking with prepping the skin using Vitamin Nectar Mask as prepping followed by Rose Face Mask for enhancing, and the Black Tea Overnight Mask for overnight.


At Albion, Eunice their trainer shared the amazing experience of using Albion skincare,
particularly their amazing Skin Conditioner which has been sold 3 million in a year. Ginger also did a demonstration and shared her beauty tips and tricks of using the full extension mascara and their signature face powder.


Other than the brands mentioned above, there are also the revamped and new counter stores in the Beauty Hall. There are the:

  • Cle De Peau Beauté new counter design is adapted to evoke a sense of luxury with the modern woman’s comfort in mind; aligning with brand’s identity through designs.
  • Sisley new’s counter is like entering a unique venue where care and well-being reign supreme. Discover Phyto-Aromatic Facial treatments, exclusively available at Takashimaya Department store.
  • ReFa is a celebrated crowd favourite since its launch, their highly-raved platinum rollers that instantly lifts and firms the skin, it celebrates its newly revamped counter and ReFa EXPRESSION launch.
  • The History Of Whoo newest premium luxury skincare range addresses early signs of ageing caused by environmental aggressors. Their Cheonyuldan is the combination of Modern Reinterpretation of China’s Cixi Empress Dowager’s beauty regimen and highly valued medicinal ingredients.
  • Three revolves around achieving balance between mind body and skin. This holistic skincare, bodycare and haircare have powerful effects of essential oils and plant-based ingredients.
  • Shiseido counter has a simple presentation that allows beauty to be experienced and shared – within herself and within others. It embodies the essence of Contemporary Japan and a new style of Omotenashi that is relevant to the consumers of the social age.
  • Discover SK-II Masterpiece PITERA collection, which is the most luxurious skincare collection. Crafted with rare Youth Peach extract and the finest Golden PITERA, treat yourself to the ultimate indulgence and achieve the pinnacle of beautiful skin: a taut, supple and radiance complexion now.
  • Yves Saint Lauren Beauté – Ravel in the new YSL Beauté counter at Takashimaya Department Store; the only young, edgy, and luxurious Parisian counter brand.


Lastly, for those who are looking for facial services, they have now bigger cabins for an ultimate luxurious experience for customers. The brands with these new and upgraded cabins include Cle De Peau Beauté, La Mer, Dior, La Praire and Sisley.


Do go check out the new shopping space this weekend, I love the new beauty hall and let's say my wallet is feeling the burn. LOL! Have a great weekend my Huneybees and do share your shopping hauls ~~~



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