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"Because I’m happy ~~~ Clap along if you know what happiness is to you~~~"
Adidas today announced that they will be going on a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.
Well, this is the first time adidas has partnered with a designer who owns their own textile company. The collaboration will be with Williams' Bionic Yarn and The Vortex Project; an initiative by Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. The unique Bionic Yarn material will also be used in some of Pharrell's upcoming adidas Originals products.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." --- Pharrell Williams
For more information, visit the adidasSG Facebook page.
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