Hi Huneybees,
On 7 September 2013, Singapore’s first #HappinessServed:) campaign was launched in Tiong Bahru. Aiming at building a culture of appreciation in Singapore’s service industry, more than fifty local businesses in Tiong Bahru have come together with the common goal of showing the public that good service is still very much alive!
A recent survey by market research group Taylor Nelson Sofres (TNS), revealed that 87 per cent of service providers (across industries such as retail, F&B, hospitality etc.) cited customer appreciation motivated them to perform better and go the extra mile. Customer support also ranked highly on encouraging businesses to up the ante on delivering quality service experiences.
#HappinessServed:) encourages customers to recognise good service via the popular social media application, Instagram. The campaign runs from 7 to 22 September 2013, at the Tiong Bahru estate, known for its diverse business mix of modern bistros, traditional eateries, quirky lifestyle stores, and cosmopolitan demographic.
I literally grew up around the Tiong Bahru area and I was happy to find that Tiong Bahru was chosen to launch the campaign. It was friendliness everywhere in the area and I've always loved to hang around the area.
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| (L-R) Coreen Wong of Dough&Grains, Wang Zhiling of Wangz Hotel, Aaron Goh of D-Flat Studios, Loh Teck Seng of Teck Seng Soya Bean, Andrew Ho of Link Hotel and Nai Yong Chew of Asia Fruit Store |
That day, we were brought on a walk around the Tiong Bahru area to some of the participating businesses. The respective business owners shared what are their key service attributes, and I also got to observe the first-hand service delivery between the staffs and customers.
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| D-Flat Studios. |
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| Dough & Grains. |
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| Tiong Bahru Bakery. |
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| WANGZ Hotel. |
So, the next time you are in Tiong Bahru between 7 to 22 September 2013, don't forget to vote for #HappinessServed:) stores. The public is invited to join in the celebration and recognise their favourite service staff and businesses in 3 easy steps:
- Visit any participating store in the neighbourhood
- Snap an image of the service staff who served you well
- Upload the image with the hashtag #HappinessServed:) and add the store's geo-location on Instagram
#HappinessServed:) counters placed in participating stores will add up all the votes in real time, providing instant recognition to the businesses and service personnel for their outstanding service. Such would highlight the exceptional service levels of these local businesses and reinforce the need to build a culture of appreciation in Singapore. Customers without the Instagram application are also able to participate via the submission of physical voting slips located at various collection points on-site.
The business, store and service staff with the highest votes will be announced when the campaign closes on 22nd September 2013.
