Hi Huneybees,
The launch event continued on the ‘Age Does Not Matter’ theme with a fashion show featuring Singapore’s top supermodels - Sheila Sim, Vivien Ong, Ivy Chng, who modelled clothes by home-grown fashion label Love Bonito and new collections of luggages from Samsonite.
I am back at Changi Airport, but this time, I was not there for another vacation (I simply wana fly!), I was there for the launch of the New SK-II Stempower Essence. Formulated with the new Stem-Acanax ES Complex featuring Stem-Acanax, Pitera, Artichoke Extract and the new Kinren Extract, Stempower Essence is the latest addition to the SK-II Stempower range of anti-ageing innovations. I am so thrilled to be the first few to try the product (review will be up soon).
The event kicked off with the unveiling of the new product video on the ‘The Social Tree’, the nine-metre tall interactive installation in Terminal 1’s Central Piazza. Initially created as a platform for travellers to share their digital memories at the airport, it was used this time to promote the Stempower Essence, which was displayed on all eight touch-screen photo booths and the 64 giant 42-inch high-definition screens on the crown of the structure. SK-II is the first brand to be featured on this scale on The Social Tree.
Driven by the ‘Age Does Not Matter’ philosophy, Stempower Essence is said to boost skin’s inner resilience, resulting in immediate improvement in skin texture and immediate reduction of visible pores. In just two weeks, users will see “poreless-looking, bouncy skin”. When used together with SK-II Stempower, the two products are able to provide almost +200% increase in penetration of skin active ingredients and almost +200% increase in skin’s hydration levels as compared to using Stempower alone.
The launch event continued on the ‘Age Does Not Matter’ theme with a fashion show featuring Singapore’s top supermodels - Sheila Sim, Vivien Ong, Ivy Chng, who modelled clothes by home-grown fashion label Love Bonito and new collections of luggages from Samsonite.
Models from the runway show were then invited for a beauty panel discussion, where they shared their personal concerns on ageing and their insights on why ‘Age Does Not Matter’. SK-II Beauty Trainer Cindy Cheong rounded up the session by illustrating how Stempower Essence can fit into the SK-II skincare routine and how to apply the new product in a step-by-step demonstration.
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| A beauty panel comprising models and beauty icons - Sheila Sim, Vivien Ong, Ivy Chng, Serena Adsit and Viola Tan, shared their views on why “age does not matter” |
After the event, I went on leaving a "mark" on The Social Tree, hopefully in years to come I can retrieve that photo and share with my loved ones whenever we visit T1.
The new SK-II Stempower Essence is available at Nuance Watson‘s stores at Changi Airport and will be available at SK-II counters at leading department stores from August 1st, 2013. Priced at S$156 (30ml) and S$224 (50ml).
Travellers will also get to enjoy a customised skin counselling service from 1 to 31 July 2013 with product recommendation from SK-II beauty consultants when they shop at Perfumes & Cosmetics Departure stores at Changi Airport Terminal 1.
Passengers shopping during this period will receive a seven-piece gift set with purchase of S$590 (US$460) worth of SK-II products (excluding sets). A complimentary Facial Treatment Mask will also be given away with every purchase of a 50ml bottle of the new SK-II Stempower Essence.
Passengers shopping during this period will receive a seven-piece gift set with purchase of S$590 (US$460) worth of SK-II products (excluding sets). A complimentary Facial Treatment Mask will also be given away with every purchase of a 50ml bottle of the new SK-II Stempower Essence.
